Discover Book Marketing Strategies to Maximize Your Client's Books Visibility

Duration: 3 hours

With the rapid growth of self-publishing, more small business entrepreneurs are launching books to boost their credibility, increase leads, generate revenues and upsell to higher priced products. Of course, the challenge many face is how to effectively market their books online to maximize their visibility. In this workshop, we will provide some strategies on how you can leverage Social Media, blogging, word of mouth marketing, virtual events and collaborative partnerships to help your client’s books reach the masses. We will also walk through the core Author marketing tasks and services you can do to support this fast-growing client base!
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Course curriculum

  • 1
    Book Marketing Mastery
    • Download Workshop Handout
    • Part 1: Intro to Book Marketing
    • Part 2: Book Marketing Assessment
    • Part 3: Book Marketing Action Planning
    • Part 4: Book Publishing Strategies
    • Part 5: Book Marketing Platform
    • Part 6: Book Marketing Promotional Strategies
    • Interview with Author, Bari Tessler
    • Book Marketing Assessment Template
    • Sample Book Marketing Launch Plan
    • Book Marketing Resource Guide
    • Kindle Publishing Tutorial

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews

  • Great Course

    Sabrina Umstead Smith

    Great course! Particularly loved the video and the information that was shared.

    Great course! Particularly loved the video and the information that was shared.

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  • Nice overview!

    Rebecca Paciorek

    I enjoyed this class as it gave a great overview of self-publishing and going from setting up to selling. In the class, you mentioned the possibility of a ce...

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    I enjoyed this class as it gave a great overview of self-publishing and going from setting up to selling. In the class, you mentioned the possibility of a certification. I would LOVE to see that and delve more into the marketing. If so, I would retitle this as "An Overview of Indie Book Publishing" as it's a better "overview" than marketing class. Kudos on another great workshop. Thanks, Rebecca

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  • Book Marketing Mastery

    Felicia Lopes

    Excellent Course! Learned a ton, now on to applying what you taught me! :)

    Excellent Course! Learned a ton, now on to applying what you taught me! :)

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  • More In Depth

    Pam Atkins

    I'm familiar with many of the sites Craig mentioned on cursory level but hadn't yet done much investigating on them. One of my former proofreading clients re...

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    I'm familiar with many of the sites Craig mentioned on cursory level but hadn't yet done much investigating on them. One of my former proofreading clients recently published a devotional on Amazon, which stirred the book marketing interest again, in addition to my proofreading support. I appreciated how Craig separated the components of the process into easy to digest information. Thanks for such a helpful course, including the bonus tutorial!

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  • Very helpful

    Tami Long

    I found Book Marketing Mastery was very educational. It broke book publishing down into smaller steps so I won't be overwhelmed.

    I found Book Marketing Mastery was very educational. It broke book publishing down into smaller steps so I won't be overwhelmed.

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  • review of book marketing mastery

    Susan Goodreau

    A lot of very useful information and it came along at a good time. I am hoping to put this into good use during the next few months.

    A lot of very useful information and it came along at a good time. I am hoping to put this into good use during the next few months.

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  • I Learned a Lot From This Course

    ANITA ROBERTSON

    I am interested in learning how to market a self-published book for myself as well as for other authors in the future. It was a great first step toward doing...

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    I am interested in learning how to market a self-published book for myself as well as for other authors in the future. It was a great first step toward doing that.

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  • Book Marketing Mastery

    Jennifer Moroney

    very thorough and informative

    very thorough and informative

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  • Great introduction to book publishing

    Theresa Laas

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  • Book Marketing Mastery

    Rose Callahan

    Good review of what’s needed to manage a book launch. Great info.

    Good review of what’s needed to manage a book launch. Great info.

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