Develop & Manage Your Client's Online Content Platform

Content is King in the online world. Content plays an integral role in building credibility, visibility, and results for businesses operating online. However, the average entrepreneur is consistently overwhelmed with creating and managing all types of content including eBooks, social media posts, articles, videos, podcasts, webinars, presentations, newsletters, and so much more! This program is designed to give you the systems, steps, and tools to successfully develop and manage your client’s online content platform! If you are interested in creating, editing, and producing content for your clients, then this Certification will be a critical component in your professional development.
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Course curriculum

  • 1
    Course Introduction
    • Intro to the Online Content Development Program
    • Content Development Pre-Course Survey
  • 2
    Module One: Content Development Foundations
    • Download Module One Handout
    • Intro to Online Content Development
    • Ten Types of Online Content
    • Seven Stages of Content Development: Part 1
    • Seven Stages of Content Development Part 2
    • [PDF] Online Writing Tool Guide
    • [PDF] Editing Guide
  • 3
    Module Two: Online Presentations
    • Download Module Two Handout
    • Online Presentations 101
    • Five Steps to Developing Online Presentations
    • Slide Presentation Best Practices
    • Haikudeck Tutorial
    • Canva Tutorial
    • Slideshare.net Tutorial
  • 4
    Module Three: Blog Posts
    • Download Module Three Handout
    • Lesson 1: Blogging Foundations
    • Lesson 2: Formatting and Publishing Blog Posts
    • [Tutorial] How to Format a WordPress Blog Post
    • Lesson 3: Distributing and Sharing Blog Posts
    • [PDF} Blog Post Creation Checklist
  • 5
    Module Four: Online Articles
    • Download Module Four Handout
    • Lesson 1: Introduction to Online Articles
    • Lesson 2: Linkedin Articles
    • [Tutorial] How to Set Up LinkedIn Articles
    • Lesson 3: Medium Articles
    • [Tutorial] How to Set Up a Medium Article
  • 6
    Module Five: Infographics
    • Download Module Five Handout
    • Introduction to Infographics
    • [Tutorial] Create Infographics with Venngage
    • [Tutorial] Create Infographics with Canva
  • 7
    Module Six: Online Tutorials
    • Download Module 6 Handout
    • Lesson 1: Introduction to Online Tutorials
    • Lesson 2: How to Create Online Tutorials
    • [Tutorial] Snagit
    • [Tutorial] Screenflow for the Mac
    • [Tutorial] Wistia Video Hosting
    • [PDF] Tutorial Technology Guide
  • 8
    Module Seven: Online Guides, Forms & Checklists
    • Download Module 7 Handout
    • How to Create & Format Six Types of Online Documents
    • [Tutorial] Creating Guides with Google Docs
    • [Tutorial] Creating Guides with MS Word
    • [Tutorials] Creating Surveys with Google Forms
    • [Tutorial] Creating Forms with Typeform
    • [PDF] Tools for Guides and Forms
  • 9
    Module Eight: Ebooks and WhitePapers
    • Download Module 8 Handout
    • Lesson 1: Intro to White Papers and Ebooks
    • Lesson 2: Seven Steps to Creating & Formatting Ebooks
    • Lesson 3: Tools for Designing Ebooks
    • [Tutorial] Pressbooks.com
    • [Tutorial] Designrr
    • White Paper Template from Curata.com
    • Example White Paper from Social Media Examiner
  • 10
    Module Nine: Online Newsletters
    • Intro to Module Nine
    • Download Module Nine Handout
    • Lesson 1: Introduction to Email Newsletters
    • Lesson 2: Ten Steps to Creating Email Newsletters Part 1
    • Lesson 3: Ten Steps to Creating Email Newsletters Part 2
    • [Tutorial] Creating Newsletters in Aweber
  • 11
    Module Ten: Content Development Services & Packages
    • Download Module Ten Handout
    • Content Development VA Services & Packages
  • 12
    Complete Final Course Survey
    • Final Course Survey

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
Content is King in the online world. Content plays an integral role in building credibility, visibility and results for businesses operating online. However, the average entrepreneur is consistently overwhelmed with creating and managing all types...

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