Content Marketing Management

Content is STILL King and one of the most important things that your clients need to get right in their business.

Content Creation & Marketing is also VERY overwhelming, which is why your clients need your help to coordinate, manage and distribute all their content. In this course, will discover how to create a winning content marketing strategy for your clients. You will learn how to effectively organize and manage your client’s content such as blogs, podcasts, videos, newsletters, PDF guides and online events. You will also learn a system and some amazing tools for re-purposing content to increase your clients, traffic, visibility and results!
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Course curriculum

  • 1
    MODULE ONE: Content Marketing Foundations
    • Download Module One Handout
    • LESSON 1: Intro to Content Marketing
    • LESSON 2: Benefits of Content Marketing
    • LESSON 3: Ten Types of Online Content
  • 2
    MODULE TWO: Build a Content Marketing Strategy
    • Download Module Two Handout
    • LESSON 1: Five Content Marketing Mistakes to Avoid
    • LESSON 2: Seven Questions to Guide Your Content Marketing Strategy
    • LESSON 3: Create Your Content Marketing Funnel
    • Content Marketing Strategy Session Template
  • 3
    MODULE THREE: Plan and Coordinate Content
    • Download Module Three Handout
    • LESSON 1: Define Content Roles
    • LESSON 2: Create Content Workflows
    • LESSON 3: Research Content Ideas
    • LESSON 4: Create Content Calendar
    • LESSON 5: Select Content Marketing Technology
    • LESSON 6: Create Awesome Content
    • Content Marketing Tool Guide
  • 4
    MODULE FOUR: Publish & Distribute Content
    • Download Module Four Handout
    • LESSON 1: Distribute Online Content
    • LESSON 2: Repurpose Online Content
  • 5
    MODULE FIVE: Track and Analytics Content Marketing Results
    • Download Module Five Handout
    • LESSON 1: Track and Analyze Content Marketing
  • 6
    MODULE SIX: Set Up Content Marketing Management Services
    • Download Module Six Handout
    • LESSON 1: Content Marketing Management Services

Instructor(s)

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

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