Become a Content Marketing Manager
Duration: 1.2 hours
In this workshop, you will discover how to create a winning Content Marketing Strategy for your clients. You will also learn an effective system for creating the RIGHT type of content for blogs, ebooks, podcasts, newsletters, social media posts and so much more. You will also utilize some effective strategies for re-purposing content to maximize your client’s traffic and visibility.
Finally, you will learn how to build and manage a simple but effective content calendar to keep your clients (and their content) on track!
Course curriculum
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1
Content Marketing Mastery Workshop
- Download Workshop Handout
- LESSON 1: Intro to Content Marketing
- LESSON 2: Content Marketing Strategy Part 1
- LESSON 3: Content Marketing Strategy Part 2
- LESSON 4: Research and Coordinate Content
- LESSON 5: Produce and Measure Content Results
- Content Marketing Assessment Template
Instructor
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Craig Cannings
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
One thing that will never change is the
importance of content for any business on the Internet. It’s the fuel that
drives the success of our business. The Content Marketing Mastery Course will
help you discover how to create compelling and powerfu...