Creating Winning Newsletters

Duration: 1.5 hours

Did you know that online newsletters are still one of the most popular mediums used by your small business clients today? In this workshop, you’ll learn a quick and simple system for setting up and managing your clients’ newsletters to attract and engage a steady new stream of prospects and buyers. You will also learn the right types of newsletters to publish and the best platforms to use for both free and paid subscriptions.

Course curriculum

  • 1
    Creating Winning Newsletters
    • Download Course Handout
    • LESSON 1: Intro to Online Newsletters
    • LESSON 2: Benefits of Newsletters
    • LESSON 3: Step 1: Create Newsletter Strategy
    • LESSON 4: Step 2: Select Email Program
    • LESSON 5: Step 3: Design Newsletter Template
    • LESSON 6: Step 4: Determine Content Themes & Topics
    • LESSON 7: Step 5: Draft Newsletter Content
    • LESSON 8: Step 6: Choose Relevant Images
    • LESSON 9: Step 7: Create Subject Lines
    • LESSON 10: Step 8: Test Email Deliverability
    • LESSON 11: Step 9: Track Email Newsletter Results
    • LESSON 12: Step 10: Build Editorial Calendar
    • Newsletter Resource Guide

Course Reviews

Instructor(s)

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."