Create a New Niche as a Digital Content Manager

Content is still KING in the current digital landscape! The marketing activities of businesses today are driven by content from blog posts, videos and podcasts to ebooks, ecourses, digital presentations and so much more. The #1 challenge businesses face is trying to stay on top of the heaps of content they need to create and deliver! The NEW Digital Content Manager course is designed to give you the skills, systems and tools to be able to strategize, set up and manage your client’s digital content platforms. You will discover an important framework for coordinating and organizing your client’s content machine! You will also learn new skills and workflows for creating and formatting blog posts, articles, software tutorials, ebooks, newsletters, Infographics, worksheets and so much more. The Digital Content Manager will be a very highly sought-after role for the next many years!
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Course curriculum

  • 1
    MODULE ONE: Intro to Digital Content Management
    • Download Module One Handout
    • LESSON 1: Intro to Digital Content Management
    • LESSON 2: Content Marketing Foundations
    • LESSON 3: Four Types of Digital Content
    • LESSON 4: Five Stages of Content Marketing Part 1
    • LESSON 5: Five Stages of Content Marketing Part 2
    • Content Writing Tool Guide
    • Content Editing Guide
  • 2
    MODULE TWO: Create a Digital Content Strategy
    • Download Module Two Handout
    • LESSON 1: Digital Content Strategy - Introduction
    • LESSON 2: Define Your Digital Content Goals
    • LESSON 3: Identify Your Target Audience
    • LESSON 4: Determine your Content Differentiation Factor
    • LESSON 5: Identify Your Target Keywords
    • LESSON 6: Identify Your Content Assets
    • LESSON 7: Select Your Content Topics
    • LESSON 8: Create Your Content Calendar
    • LESSON 9: Re-purpose Your Content
    • Digital Content Strategy Guide
    • Sample Content Calendar
    • [TUTORIAL] Setting Up Your Content Calendar
  • 3
    MODULE THREE: Digital Content Research
    • Download Module Three Handout
    • LESSON 1: Intro to Content Research
    • LESSON 2: What to Research
    • LESSON 3: Content Research Tools Part 1
    • LESSON 4: Content Research Tools Part 2
    • LESSON 5: How to Research
    • Content Research Tools
    • Sample Content Research Workflow
  • 4
    MODULE FOUR: Digital Presentations
    • Download Module Four Handout
    • LESSON 1: Intro to Digital Presentations
    • LESSON 2: Types of Digital Presentations
    • LESSON 3: Five Common Presentation Mistakes
    • LESSON 4: Five Steps to Creating Digital Presentation Part 1
    • LESSON 5: Five Steps to Creating Digital Presentations Part 2
    • HaikuDeck Tutorial
    • Google Slides Tutorial
    • Canva Tutorial
    • Beautiful.ai Tutorial
    • Digital Presentations Tool Guide
    • Sample Storyboarding Template
  • 5
    MODULE FIVE: Checklists & Worksheets
    • Download Module Five Handout
    • LESSON 1: Intro to Content Upgrades
    • LESSON 2: Identify the Problem
    • LESSON 3: Select Type of Content Upgrade
    • LESSON 4: Re-purpose Content
    • LESSON 5: Design Worksheet and Checklist
    • LESSON 6: Publish Content
    • Canva - Checklist and Worksheet Tutorial
    • Google Docs - Checklist Tutorial
  • 6
    MODULE SIX: Blog Posts & Articles
    • Download Module Six Handout
    • LESSON 1: Intro to Blogging
    • LESSON 2: The Golden Rules of Blogging
    • LESSON 3: Blog Management Services
    • LESSON 4: 14 Steps to Creating Blog Posts Part 1
    • LESSON 5: 14 Steps to Creating Blog Posts Part 2
    • LESSON 6: 14 Steps to Creating Blog Posts Part 3
    • Blog Post Creation Checklist
    • LinkedIn Articles
    • Medium.com Articles
  • 7
    MODULE SEVEN: Ebooks, Guides & White Papers
    • Download Module Seven Handout
    • LESSON 1: Introduction to Ebooks, Guides & White Papers
    • LESSON 2: Create Ebooks Part 1
    • LESSON 3: Create Ebooks Part 2
    • LESSON 4: Create Digital Guides
    • LESSON 5: Create White Papers
    • Sample Ebook Template - Word Version
    • Sample Ebook Template - PPT Version
    • Sample White Paper Template - Word
    • Example Guide: Freelance Tool Kit
    • Example Guide: 150 Freelance Niches Guide
  • 8
    MODULE EIGHT: Visual Content
    • Download Module Eight Handout
    • LESSON 1: Intro to Visual Content
    • LESSON 2: Types of Visual Content Part 1
    • LESSON 3: Types of Visual Content Part 2
    • Visual Content Tool Guide
    • Infographic Tutorial
  • 9
    MODULE NINE: Online Tutorials
    • Download Module Nine Handout
    • LESSON 1: Intro to Online Tutorials
    • LESSON 2: Tutorial Technology Tools
    • LESSON 3: Six Steps to Creating Online Tutorials Part 1
    • LESSON 4: Six Steps to Creating Online Tutorials Part 2
    • Loom Tutorial
    • SnagIt Tutorial
    • Wistia Tutorial
    • Online Tutorials Tool Guide
  • 10
    MODULE TEN: DIgital Newsletters
    • Download Module Ten Handout
    • LESSON 1: Intro to Digital Newsletters
    • LESSON 2: Nine Steps to Creating Awesome Newsletters Part 1
    • LESSON 3: Nine Steps to Creating Awesome Newsletters Part 2
    • LESSON 4: Nine Steps to Creating Awesome Newsletters Part 3
  • 11
    MODULE ELEVEN: Forms, Surveys & Quizzes
    • Download Module Eleven Handout
    • LESSON 1: Creating Digital Forms, Surveys and Quizzes
    • Google Forms Tutorial
    • Gravity Forms Tutorial
    • TypeForm Tutorial
    • TryInteract.com Tutorial
  • 12
    MODULE TWELVE: Digital Content Management Services
    • Download Module Twelve Handout
    • LESSON 1: Eight Content Management Services
    • LESSON 2: Package and Position Your Services
    • LESSON 3: Build Your Digital Content Management Service

Instructor

  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews

  • Timeless! Useful information to guide you in this niche!

    Tammy Rourk

    Craig puts out a ton of well-thought out, easy to apply information. The course is jammed packed with useful information that I will use over and over again,...

    Read More

    Craig puts out a ton of well-thought out, easy to apply information. The course is jammed packed with useful information that I will use over and over again, but wasn't so overwhelming that it discouraged me. I know I will be referring back to my notes, handouts, and probably the course itself time and time again!

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  • Amazing!

    Alexandra Montfort

    This course was brilliant and really helped me identify the services I want to offer. Thank you so much!

    This course was brilliant and really helped me identify the services I want to offer. Thank you so much!

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  • Makes it all feel possible

    Valerie Tate

    As usual, Craig breaks down all the elements of being a digital content manager into easy to understand chunks. By explaining each area and providing tips, t...

    Read More

    As usual, Craig breaks down all the elements of being a digital content manager into easy to understand chunks. By explaining each area and providing tips, tricks, and tutorials, he makes it not only seem possible but easy to go become a successful content manager.

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  • Mind-blowing

    Lizzi Williams

    So many forms of 'content' you just don't think of. I'm looking forward to getting myself through the procrastination phase, now, and moving onto offering s...

    Read More

    So many forms of 'content' you just don't think of. I'm looking forward to getting myself through the procrastination phase, now, and moving onto offering services in the content world. I love the recommendations of courses that align with certain sections of this course, things like content writing for online, graphic design for infographs etc. Very helpful Nervous but excited!

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  • Digital Content Manager Course

    Jennifer Moroney

  • Expand my horizons

    Suzette Estacaille

    Thanks for the course! I've been doing some of these duties already for my employer - managing the website, creating posts for Twitter & Facebook & w...

    Read More

    Thanks for the course! I've been doing some of these duties already for my employer - managing the website, creating posts for Twitter & Facebook & website, Powerpoint production, managing Facebook & Google Business pages. This site expanded my horizons just a little more and made me realize one of my many job titles - Digital Content Manager!

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  • A Fantastic Course with a Wealth of Info

    Desi-Ann Gordon

    I truly enjoyed every module in this course. Craig went in-depth with different types of content options and tools. I feel more confident to offer digital co...

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    I truly enjoyed every module in this course. Craig went in-depth with different types of content options and tools. I feel more confident to offer digital content services now!!

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  • My Head is Spinning

    ANITA ROBERTSON

    Wow! What a lot of information, but it will be very good to go back through, sift everything, and decide what to specialize in. I shouldn't have any problem ...

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    Wow! What a lot of information, but it will be very good to go back through, sift everything, and decide what to specialize in. I shouldn't have any problem coming up with a service that is very much needed. Thanks for all the work to put this together.

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  • Very informative

    Alysia Williams

    I am learning a lot from these courses. Hoping to get my VA business off the ground in a couple of months.

    I am learning a lot from these courses. Hoping to get my VA business off the ground in a couple of months.

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  • Review

    Karlene Cameron

    Great content, lots of value. I highly recommend it!

    Great content, lots of value. I highly recommend it!

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  • Digital Content Manager

    James Boyd