Become a Digital Marketing Manager

Digital Marketing continues to be the most profitable and in-demand set of services for Freelancers and VAs today. In this foundational course, you will learn the key components of the Digital Marketing Wheel and how to position it as a high-value service to your clients. You will learn the core skills, strategies, and tools to become an in-demand Digital Marketing Manager! You will review the different types of Digital Marketing packages to offer and how to effectively price your DM services.

Course curriculum

  • 1
    MODULE 1: Introduction to Digital Marketing
    • Download Module 1 Handout
    • LESSON 1: Six Pillar of Business Success in a Digital World
    • LESSON 2: Digital Marketing 101
    • LESSON 3: The Digital Marketing Wheel Part 1
    • LESSON 4: The Digital Marketing Wheel Part 2
    • LESSON 5: Top Digital Marketing Specialties
  • 2
    MODULE 2: Becoming a Digital Marketing Specialist
    • Download Module Two Handout
    • LESSON 1: The Growth of the Digital Marketing Services Industry
    • LESSON 2: Define Your Niche Part One
    • LESSON 3: Define Your Niche Part Two
    • LESSON 4: Develop Your Digital Marketing Skill Sets
  • 3
    MODULE 3: Build a Digital Marketing Strategy & Plan
    • Download Module Three Handout
    • LESSON 1: Three Phases of an Effective Digital Marketing Strategy
    • LESSON 2: Business Needs Assessment
    • LESSON 3: Digital Marketing Assessment
    • LESSON 4: Digital Marketing Goal Setting & Action Planning
    • Business Needs Assessment Template
    • Digital Marketing Action Plan Template
    • Digital Marketing Assessment Guide
  • 4
    MODULE 4: Digital Marketing Tools of the Trade
    • Download Module Four Handout
    • LESSON 1: Digital Marketing Tools Part 1
    • LESSON 2: Digital Marketing Tools Part 2
    • Digital Marketing Tools
  • 5
    MODULE 5: Digital Marketing Services, Packages and Pricing
    • Download Module Five Handout
    • LESSON 1: Intro to Digital Marketing Services and Packages
    • LESSON 2: Setting Your Digital Marketing Rates
    • LESSON 3: Digital Marketing Specialty Packages
  • 6
    MODULE 6: Marketing Your Digital Marketing Services
    • Download Module Six Handout
    • LESSON 1: Build Your Digital Brand Presence
    • LESSON 2: Promote Your Digital Marketing Services

Course Reviews

  • A great intro course (or review) into the Digital Marketi...

    Natashia Tiel

    A very informative course providing a great overview of the Digital Marketing industry both as an introduction and as a review for those who may already be p...

    Read More

    A very informative course providing a great overview of the Digital Marketing industry both as an introduction and as a review for those who may already be providing services in this industry.

    Read Less

Instructor(s)

  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."