Build a Profitable Service as a Digital Marketing Specialist!
Duration: 10.75 hours
Course curriculum
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1
INTRODUCTION
- Welcome to the Digital Marketing Specialist Program
- The Digital Marketing Wheel
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2
MODULE ONE: Digital Marketing Foundations
- Module One Handout (PDF)
- Module One Handout (Google Slides)
- Lesson 1A: Intro to Digital Marketing Part One
- Lesson 1B: Intro to Digital Marketing Part Two
- Lesson 2A: Ten Types of Digital Marketing Part One
- Lesson 2B: Ten Types of Digital Marketing Part Two
- Lesson 3: Digital Marketing Skills
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3
MODULE TWO: Create a Digital Marketing Strategy
- Module Two Handout (PDF)
- Module Two Handout (Google Slides)
- Lesson 1: Three Phases of Your Digital Marketing Strategy
- Lesson 2A: Digital Marketing Assessment Part One
- Lesson 2B: Digital Marketing Assessment Part Two
- Lesson 3: Setting Your Digital Marketing Goals
- Lesson 4: Creating Your Digital Marketing Action Plan
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4
MODULE THREE: Digital Marketing Research
- Module Three Handout (PDF)
- Digital Marketing Assessment Guide
- Digital Marketing Action Plan Template
- Client Needs Assessment Template
- Module Three Handout (Google Slides)
- Intro to Digital Market Research
- Lesson 1: Audience Research
- Lesson 2: Competitor Research
- Lesson 2B: Create Competitor Reports
- Lesson 3: Test the Market
- Audience Research Tools
- Audience Research Planner
- Competitor Report Template
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5
MODULE FOUR: Digital Marketing Funnels & Automation
- Module Four Handout [PDF]
- Module 4 Introduction
- Lesson 1: Intro to Marketing Funnels
- Lesson 2A: Design Marketing Funnels in Ten Steps - Part 1
- Lesson 2B: Design Marketing Funnels in Ten Steps - Part 2
- Lesson 2C: Design Marketing Funnels in Ten Steps - Part 3
- [Tutorial] Funnelytics
- Funnel Creator Template
- Squeeze Page Planner Template
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6
MODULE FIVE: Content Marketing & Management
- Module Five Handout [PDF]
- Module Five Handout (Google Slides)
- Lesson 1A: Content Marketing Foundations
- Lesson 1B: Top Five Challenges of Content Marketing
- Lesson 2: Content Marketing Strategy
- Lesson 3: Content Marketing Plan & Calendar
- Lesson 4: Distribute Digital Content
- Content Marketing Assessment Guide
- Example Content Marketing Calendar
- Content Marketing Tool Guide
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7
MODULE SIX: Email List Building & Marketing
- Module Six Handout (PDF)
- Lesson 1: Email Marketing Foundations
- Lesson 2A: Email Marketing Assessment
- Lesson 2B: Email Marketing Sequences
- Lesson 3A: Email Marketing Platform Part 1
- Lesson 3B: Email Marketing Platform Part 2
- Lesson 4: Email List Management & Automation
- Email Marketing Assessment
- Email Strategy Template
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8
MODULE SEVEN: Keyword Research and SEO
- Module Seven Handout (PDF)
- Lesson 1A: Search Marketing Foundations
- Lesson 1B: Six Search Marketing Principles
- Lesson 2: Nine SEO Factors
- Lesson 3: SEO Assessment
- Lesson 4A: Research Keywords Part 1
- Lesson 4B: Research Keywords Part 2
- Lesson 5: Optimize Your Online Presence
- Lesson 6: Track Search Marketing Results
- SEO Assessment Guide
- SEO Tool Guide
- SEO Essentials Checklist
- Example Keyword Research Template
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9
MODULE EIGHT: Affiliate Marketing & Management
- DMS_Module8_AffiliateMarketing
- Download Module Eight Handout (Google Slides)
- Lesson 1: Affiliate Marketing Foundations
- Lesson 2: Create Affiliate Marketing Strategy
- Lesson 3: Set Up Affiliate Program Structure
- Lesson 4: Select Affiliate Program Software
- Lesson 5: Research and Recruit Affiliates
- Lesson 6: Manage Affiliate Relationships
- Lesson 7: Track Affiliate Program Results
- Affiliate Marketing Questionnaire
- Affiliate Software Program Guide
- Sample Affiliate Performance Reports
- Sample Affiliate Prospect Spreadsheet
- Sample Affiliate Kit
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10
MODULE NINE: Web Analytics & Tracking
- Download Module Nine Handout (PDF)
- Download Module Nine Handout (Google Slides)
- Lesson 1: Web Analytics Foundations
- Lesson 2: Website Goals and Funnels
- Lesson 3: Set up Google Analytics
- Lesson 4: Google Analytics Demo
- Lesson 5: Web Analytics Tracking and Reporting
- Web Analytics Terms
- Sample Tracking Reports
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11
MODULE TEN: Build Your Digital Marketing Services
- Download Module Ten Handout
- Lesson 1: Digital Marketing Services Part 1
- Lesson 2: Digital Marketing Services Part 2
Instructor
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Craig Cannings
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
Course Reviews
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Time Well Spent
Lynn Watkins
This program was well worth my time. It was quite comprehensive and I will have to spend some time reviewing all I learned, but a great overview and jumping ...
Read MoreThis program was well worth my time. It was quite comprehensive and I will have to spend some time reviewing all I learned, but a great overview and jumping off point. I understand this space much more fully now.
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10 types
Johanne Bouchard
Very clear image about the 10 types of digital marketing
Very clear image about the 10 types of digital marketing
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I learned so much!
Deanna Monet
I am very excited to start offering e-mail marketing and affiliate marketing services. I learned so much in this program!
I am very excited to start offering e-mail marketing and affiliate marketing services. I learned so much in this program!
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Great title and appropriate for the course
Ikwo Oka
Craig did a great job in simplifying the techie aspect of this course. It was easy to follow despite the inexhaustive packed modules. It also helped me quick...
Read MoreCraig did a great job in simplifying the techie aspect of this course. It was easy to follow despite the inexhaustive packed modules. It also helped me quickly define which of the services to quickly offer. Thanks for this course- truly an eye-opener!
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Excellent Course!
Frances DeGuzman
Great in-depth course. Craig did a wonderful job presenting the information. Packed with lots of handy tools to help you with your digital marketing offeri...
Read MoreGreat in-depth course. Craig did a wonderful job presenting the information. Packed with lots of handy tools to help you with your digital marketing offerings.
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LOVE IT! Very comprehensive!
Joan Powell
I am loving this course, I can't wait to complete this and make this a service offering to clients! I think I would suggest Affiliate Marketing be its own m...
Read MoreI am loving this course, I can't wait to complete this and make this a service offering to clients! I think I would suggest Affiliate Marketing be its own mini-course - I don't think I would offer this service as a "beginner", I think this is more of an advanced skill, where someone has worked with a client enough to understand their business and what they are marketing to possible affiliates. But I absolutely love that there are so many different aspects to digital marketing, there's something for everyone when it comes to what services you can offer to your clients!
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Digital Marketing Specialist Course
Pauline Cochrane
I thoroughly enjoyed this course especially having completed the Internet Marketing Specialist programme prior to this one. Thank you.
I thoroughly enjoyed this course especially having completed the Internet Marketing Specialist programme prior to this one. Thank you.
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Very Informative!
Shaista Ali
I have learned a lot. I will keep practicing and applying these useful skills. This program is so worth it.
I have learned a lot. I will keep practicing and applying these useful skills. This program is so worth it.
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Digital Marketing Specialist Program review
Kate Wiley
This course is amazing! I loved Craig's teaching style and all the course documents he provided. I am completely confident to start selling Digital Marketing...
Read MoreThis course is amazing! I loved Craig's teaching style and all the course documents he provided. I am completely confident to start selling Digital Marketing Packages!
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Great Program
Tami Long
I believe this program will springboard me to earn money at home in my own business! #beyourownboss
I believe this program will springboard me to earn money at home in my own business! #beyourownboss
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Bite Size Learning
Nicole Antoine
Craig has a way of breaking down these big concepts into small easy steps, that's what I love about this program. My least favorite topics are SEO and Keywor...
Read MoreCraig has a way of breaking down these big concepts into small easy steps, that's what I love about this program. My least favorite topics are SEO and Keyword research but I was able to tolerate this topic and learn the way Craig reviewed it and the great thing id that you can always stop rewind and take notes. The one caveat is marketing is always changing so some of the tools websites no longer exist or become obsolete but the training is so easy to follow.
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So Great
Nile Sinclair
So jam packed with tons of helpful information!!! Loved it!
So jam packed with tons of helpful information!!! Loved it!
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Very comprehensive Digital Marketing course
Carlos Borrico
Significant improvement to the previous course. Still very easy to follow and great overview of all the different aspects of digital marketing. You can alwa...
Read MoreSignificant improvement to the previous course. Still very easy to follow and great overview of all the different aspects of digital marketing. You can always go back and review the parts that are more applicable to your own situation. I particularly like the strategy section and the analytics did not seem so difficult this time around.
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Digital Marketing Specialist Program
Ejaz Tareen
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Great! Exceptionaly instructive.
Martina Samardzic
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Not Complete
Bronwyn Shotter
Only the first two modules were there. The remaining modules had a notation that the module would be available shortly?
Only the first two modules were there. The remaining modules had a notation that the module would be available shortly?
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Dorene's Review
Dorene Hartford
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Review
Karlene Cameron
Excellent content. I learned a lot and look forward to learning more!
Excellent content. I learned a lot and look forward to learning more!
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Complete and well-organized
Jean-Gardner Singleton
Thoroughly enjoyable! I feel well prepared to enter the freelance world of digital marketing. The course also clarified my own approaches and preferences for...
Read MoreThoroughly enjoyable! I feel well prepared to enter the freelance world of digital marketing. The course also clarified my own approaches and preferences for services I might offer.
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