Build a Profitable Service as a Digital Marketing Specialist!

Ten years ago, we launched our very first Internet Marketing Program, and at the time, very few businesses were hiring freelancers for Internet Marketing support. Today the landscape has completely changed, and there are all sorts of excellent income opportunities available for freelancers and VAs with specialized Internet Marketing Skills. In fact, the more common marketing term used now is Digital Marketing! The new Digital Marketing Specialist Program is designed to give you the skills, tools, and confidence to deliver the in-demand Digital Marketing Services.
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Course curriculum

  • 1
    INTRODUCTION
    • Welcome to the Digital Marketing Specialist Program
    • The Digital Marketing Wheel
  • 2
    MODULE ONE: Digital Marketing Foundations
    • Module One Handout (PDF)
    • Module One Handout (Google Slides)
    • Lesson 1A: Intro to Digital Marketing Part One
    • Lesson 1B: Intro to Digital Marketing Part Two
    • Lesson 2A: Ten Types of Digital Marketing Part One
    • Lesson 2B: Ten Types of Digital Marketing Part Two
    • Lesson 3: Digital Marketing Skills
  • 3
    MODULE TWO: Create a Digital Marketing Strategy
    • Module Two Handout (PDF)
    • Module Two Handout (Google Slides)
    • Lesson 1: Three Phases of Your Digital Marketing Strategy
    • Lesson 2A: Digital Marketing Assessment Part One
    • Lesson 2B: Digital Marketing Assessment Part Two
    • Lesson 3: Setting Your Digital Marketing Goals
    • Lesson 4: Creating Your Digital Marketing Action Plan
    • Digital Marketing Assessment Guide
    • Digital Marketing Action Plan Template
    • Client Needs Assessment Template
  • 4
    MODULE THREE: Digital Marketing Research
    • Module Three Handout (PDF)
    • Module Three Handout (Google Slides)
    • Intro to Digital Market Research
    • Lesson 1: Audience Research
    • Lesson 2: Competitor Research
    • Lesson 2B: Create Competitor Reports
    • Lesson 3: Test the Market
    • Audience Research Tools
    • Audience Research Planner
    • Competitor Report Template
  • 5
    MODULE FOUR: Digital Marketing Funnels & Automation
    • Module Four Handout [PDF]
    • Module 4 Introduction
    • Lesson 1: Intro to Marketing Funnels
    • Lesson 2A: Design Marketing Funnels in Ten Steps - Part 1
    • Lesson 2B: Design Marketing Funnels in Ten Steps - Part 2
    • Lesson 2C: Design Marketing Funnels in Ten Steps - Part 3
    • [Tutorial] Funnelytics
    • Funnel Creator Template
    • Squeeze Page Planner Template
  • 6
    MODULE FIVE: Content Marketing & Management
    • Module Five Handout [PDF]
    • Module Five Handout (Google Slides)
    • Lesson 1A: Content Marketing Foundations
    • Lesson 1B: Top Five Challenges of Content Marketing
    • Lesson 2: Content Marketing Strategy
    • Lesson 3: Content Marketing Plan & Calendar
    • Lesson 4: Distribute Digital Content
    • Content Marketing Assessment Guide
    • Example Content Marketing Calendar
    • Content Marketing Tool Guide
  • 7
    MODULE SIX: Email List Building & Marketing
    • Module Six Handout (PDF)
    • Lesson 1: Email Marketing Foundations
    • Lesson 2A: Email Marketing Assessment
    • Lesson 2B: Email Marketing Sequences
    • Lesson 3A: Email Marketing Platform Part 1
    • Lesson 3B: Email Marketing Platform Part 2
    • Lesson 4: Email List Management & Automation
    • Email Marketing Assessment
    • Email Strategy Template
  • 8
    MODULE SEVEN: Keyword Research and SEO
    • Module Seven Handout (PDF)
    • Lesson 1A: Search Marketing Foundations
    • Lesson 1B: Six Search Marketing Principles
    • Lesson 2: Nine SEO Factors
    • Lesson 3: SEO Assessment
    • Lesson 4A: Research Keywords Part 1
    • Lesson 4B: Research Keywords Part 2
    • Lesson 5: Optimize Your Online Presence
    • Lesson 6: Track Search Marketing Results
    • SEO Assessment Guide
    • SEO Tool Guide
    • SEO Essentials Checklist
    • Example Keyword Research Template
  • 9
    MODULE EIGHT: Affiliate Marketing & Management
    • DMS_Module8_AffiliateMarketing
    • Download Module Eight Handout (Google Slides)
    • Lesson 1: Affiliate Marketing Foundations
    • Lesson 2: Create Affiliate Marketing Strategy
    • Lesson 3: Set Up Affiliate Program Structure
    • Lesson 4: Select Affiliate Program Software
    • Lesson 5: Research and Recruit Affiliates
    • Lesson 6: Manage Affiliate Relationships
    • Lesson 7: Track Affiliate Program Results
    • Affiliate Marketing Questionnaire
    • Affiliate Software Program Guide
    • Sample Affiliate Performance Reports
    • Sample Affiliate Prospect Spreadsheet
    • Sample Affiliate Kit
  • 10
    MODULE NINE: Web Analytics & Tracking
    • Download Module Nine Handout (PDF)
    • Download Module Nine Handout (Google Slides)
    • Lesson 1: Web Analytics Foundations
    • Lesson 2: Website Goals and Funnels
    • Lesson 3: Set up Google Analytics
    • Lesson 4: Google Analytics Demo
    • Lesson 5: Web Analytics Tracking and Reporting
    • Web Analytics Terms
    • Sample Tracking Reports
  • 11
    MODULE TEN: Build Your Digital Marketing Services
    • Download Module Ten Handout
    • Lesson 1: Digital Marketing Services Part 1
    • Lesson 2: Digital Marketing Services Part 2

Instructor

  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews

  • LOVE IT! Very comprehensive!

    Joan Powell

    I am loving this course, I can't wait to complete this and make this a service offering to clients! I think I would suggest Affiliate Marketing be its own m...

    Read More

    I am loving this course, I can't wait to complete this and make this a service offering to clients! I think I would suggest Affiliate Marketing be its own mini-course - I don't think I would offer this service as a "beginner", I think this is more of an advanced skill, where someone has worked with a client enough to understand their business and what they are marketing to possible affiliates. But I absolutely love that there are so many different aspects to digital marketing, there's something for everyone when it comes to what services you can offer to your clients!

    Read Less
  • Complete and well-organized

    Jean-Gardner Singleton

    Thoroughly enjoyable! I feel well prepared to enter the freelance world of digital marketing. The course also clarified my own approaches and preferences for...

    Read More

    Thoroughly enjoyable! I feel well prepared to enter the freelance world of digital marketing. The course also clarified my own approaches and preferences for services I might offer.

    Read Less
  • Not Complete

    Bronwyn Shotter

    Only the first two modules were there. The remaining modules had a notation that the module would be available shortly?

    Only the first two modules were there. The remaining modules had a notation that the module would be available shortly?

    Read Less
  • 10 types

    Johanne Bouchard

    Very clear image about the 10 types of digital marketing

    Very clear image about the 10 types of digital marketing

    Read Less
  • I learned so much!

    Deanna Monet

    I am very excited to start offering e-mail marketing and affiliate marketing services. I learned so much in this program!

    I am very excited to start offering e-mail marketing and affiliate marketing services. I learned so much in this program!

    Read Less
  • Digital Marketing Specialist Program review

    Kate Wiley

    This course is amazing! I loved Craig's teaching style and all the course documents he provided. I am completely confident to start selling Digital Marketing...

    Read More

    This course is amazing! I loved Craig's teaching style and all the course documents he provided. I am completely confident to start selling Digital Marketing Packages!

    Read Less
  • Digital Marketing Specialist Course

    Pauline Cochrane

    I thoroughly enjoyed this course especially having completed the Internet Marketing Specialist programme prior to this one. Thank you.

    I thoroughly enjoyed this course especially having completed the Internet Marketing Specialist programme prior to this one. Thank you.

    Read Less
  • Very Informative!

    Shaista Ali

    I have learned a lot. I will keep practicing and applying these useful skills. This program is so worth it.

    I have learned a lot. I will keep practicing and applying these useful skills. This program is so worth it.

    Read Less
  • Digital Marketing Specialist Program

    Ejaz Tareen

  • Very comprehensive Digital Marketing course

    Carlos Borrico

    Significant improvement to the previous course. Still very easy to follow and great overview of all the different aspects of digital marketing. You can alwa...

    Read More

    Significant improvement to the previous course. Still very easy to follow and great overview of all the different aspects of digital marketing. You can always go back and review the parts that are more applicable to your own situation. I particularly like the strategy section and the analytics did not seem so difficult this time around.

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  • Dorene's Review

    Dorene Hartford

  • Great Program

    Tami Long

    I believe this program will springboard me to earn money at home in my own business! #beyourownboss

    I believe this program will springboard me to earn money at home in my own business! #beyourownboss

    Read Less
  • Great! Exceptionaly instructive.

    Martina Samardzic

  • Review

    Karlene Cameron

    Excellent content. I learned a lot and look forward to learning more!

    Excellent content. I learned a lot and look forward to learning more!

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