Build a Profitable Service as a Digital Marketing Specialist!

Ten years ago, we launched our very first Internet Marketing Program, and at the time, very few businesses were hiring freelancers for Internet Marketing support. Today the landscape has completely changed, and there are all sorts of excellent income opportunities available for freelancers and VAs with specialized Internet Marketing Skills. In fact, the more common marketing term used now is Digital Marketing! The new Digital Marketing Specialist Program is designed to give you the skills, tools, and confidence to deliver the in-demand Digital Marketing Services.
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Course curriculum

  • 1
    INTRODUCTION
    • Welcome to the Digital Marketing Specialist Program
    • The Digital Marketing Wheel
  • 2
    MODULE ONE: Digital Marketing Foundations
    • Module One Handout (PDF)
    • Module One Handout (Google Slides)
    • Lesson 1A: Intro to Digital Marketing Part One
    • Lesson 1B: Intro to Digital Marketing Part Two
    • Lesson 2A: Ten Types of Digital Marketing Part One
    • Lesson 2B: Ten Types of Digital Marketing Part Two
    • Lesson 3: Digital Marketing Skills
  • 3
    MODULE TWO: Create a Digital Marketing Strategy
    • Module Two Handout (PDF)
    • Module Two Handout (Google Slides)
    • Lesson 1: Three Phases of Your Digital Marketing Strategy
    • Lesson 2A: Digital Marketing Assessment Part One
    • Lesson 2B: Digital Marketing Assessment Part Two
    • Lesson 3: Setting Your Digital Marketing Goals
    • Lesson 4: Creating Your Digital Marketing Action Plan
    • Digital Marketing Assessment Guide
    • Digital Marketing Action Plan Template
    • Client Needs Assessment Template
  • 4
    MODULE THREE: Digital Marketing Research
    • Module Three Handout (PDF)
    • Module Three Handout (Google Slides)
    • Intro to Digital Market Research
    • Lesson 1: Audience Research
    • Lesson 2: Competitor Research
    • Lesson 2B: Create Competitor Reports
    • Lesson 3: Test the Market
    • Audience Research Tools
    • Audience Research Planner
    • Competitor Report Template
  • 5
    MODULE FOUR: Digital Marketing Funnels & Automation
    • Module Four Handout [PDF]
    • Module 4 Introduction
    • Lesson 1: Intro to Marketing Funnels
    • Lesson 2A: Design Marketing Funnels in Ten Steps - Part 1
    • Lesson 2B: Design Marketing Funnels in Ten Steps - Part 2
    • Lesson 2C: Design Marketing Funnels in Ten Steps - Part 3
    • [Tutorial] Funnelytics
    • Funnel Creator Template
    • Squeeze Page Planner Template
  • 6
    MODULE FIVE: Content Marketing & Management
    • Module Five Handout [PDF]
    • Module Five Handout (Google Slides)
    • Lesson 1A: Content Marketing Foundations
    • Lesson 1B: Top Five Challenges of Content Marketing
    • Lesson 2: Content Marketing Strategy
    • Lesson 3: Content Marketing Plan & Calendar
    • Lesson 4: Distribute Digital Content
    • Content Marketing Assessment Guide
    • Example Content Marketing Calendar
    • Content Marketing Tool Guide
  • 7
    MODULE SIX: Email List Building & Marketing
    • Module Six Handout (PDF)
    • Lesson 1: Email Marketing Foundations
    • Lesson 2A: Email Marketing Assessment
    • Lesson 2B: Email Marketing Sequences
    • Lesson 3A: Email Marketing Platform Part 1
    • Lesson 3B: Email Marketing Platform Part 2
    • Lesson 4: Email List Management & Automation
    • Email Marketing Assessment
    • Email Strategy Template
  • 8
    MODULE SEVEN: Keyword Research and SEO
    • Module Seven Handout (PDF)
    • Lesson 1A: Search Marketing Foundations
    • Lesson 1B: Six Search Marketing Principles
    • Lesson 2: Nine SEO Factors
    • Lesson 3: SEO Assessment
    • Lesson 4A: Research Keywords Part 1
    • Lesson 4B: Research Keywords Part 2
    • Lesson 5: Optimize Your Online Presence
    • Lesson 6: Track Search Marketing Results
    • SEO Assessment Guide
    • SEO Tool Guide
    • SEO Essentials Checklist
    • Example Keyword Research Template
  • 9
    MODULE EIGHT: Affiliate Marketing & Management
    • DMS_Module8_AffiliateMarketing
    • Download Module Eight Handout (Google Slides)
    • Lesson 1: Affiliate Marketing Foundations
    • Lesson 2: Create Affiliate Marketing Strategy
    • Lesson 3: Set Up Affiliate Program Structure
    • Lesson 4: Select Affiliate Program Software
    • Lesson 5: Research and Recruit Affiliates
    • Lesson 6: Manage Affiliate Relationships
    • Lesson 7: Track Affiliate Program Results
    • Affiliate Marketing Questionnaire
    • Affiliate Software Program Guide
    • Sample Affiliate Performance Reports
    • Sample Affiliate Prospect Spreadsheet
    • Sample Affiliate Kit
  • 10
    MODULE NINE: Web Analytics & Tracking
    • Download Module Nine Handout (PDF)
    • Download Module Nine Handout (Google Slides)
    • Lesson 1: Web Analytics Foundations
    • Lesson 2: Website Goals and Funnels
    • Lesson 3: Set up Google Analytics
    • Lesson 4: Google Analytics Demo
    • Lesson 5: Web Analytics Tracking and Reporting
    • Web Analytics Terms
    • Sample Tracking Reports
  • 11
    MODULE TEN: Build Your Digital Marketing Services
    • Download Module Ten Handout
    • Lesson 1: Digital Marketing Services Part 1
    • Lesson 2: Digital Marketing Services Part 2

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

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