One of the best ways to find new clients is to look in your own backyard! There are many local businesses who are excellent at their craft, but struggle with employing digital marketing strategies to build their visibility and results. In this workshop, you will learn some new digital marketing strategies to help your local clients get noticed by the right audience. You will discover how to set up and optimize “Google My Business,” local Facebook Ads as well as many other effective local marketing strategies. This workshop could pave the way to you adding a whole bunch of new local clients!
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Course curriculum
1
Local Digital Marketing Success
Download Course Handout
Lesson 1: Local Digital Marketing Introduction
Lesson 2: Types of Local Clients
Lesson 3: Local Client Discovery Call
Lesson 4: Website Presence
Lesson 5: Google My Business Part 1
Lesson 6: Google My Business Part 2
Lesson 7: Local Social Media Marketing
Lesson 8: Paid Advertising
Lesson 9: Email Marketing
Lesson 10: Content Marketing
Lesson 11: Mobile Marketing
Local Digital Marketing Tools
Google My Business Set-Up Checklist
Instructor
Craig Cannings
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe!
As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries.
Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives.
I look forward to meeting you and seeing you either in this program or at our University very soon.
I leave you with my favorite quote from marketing guru, Seth Godin:
"The only worse thing than starting something and failing... is not starting something."
