Three Phases to Building an Email List From Scratch

The old adage “The Money is in the List” still rings true today! Email marketing is one of the most profitable channels for businesses today. Yet, one of the major stumbling blocks is how to effectively build an email list of targeted subscribers. In this workshop, you will learn the steps, strategies and tools for effectively building an email list for virtually any type of client. This is a great skill set to add to your freelance toolbox!
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Course curriculum

  • 1
    The Email List Builder Program
    • Download Workshop Handout
    • LESSON 1: Introduction to Email List Building
    • LESSON 2: Why Email Marketing is Still Popular
    • LESSON 3: Common List Building Mistakes
    • LESSON 4: Define Your Email Audience
    • LESSON 5: Types of Lead Magnets
    • LESSON 6: Email Programs, Pages and Forms
    • LESSON 7: Top List Building Activities
    • LESSON 8: Evaluate Your List Building Efforts
    • [PDF] Email List Building Tools


  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

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