Writing Consistently Great Emails

Duration: 1.7 hours

Email continues to be one of the most profitable online marketing channels for businesses today! It is imperative to develop your email writing skills so you can create newsletters, write email broadcasts and sequences and even craft winning emails to new and existing clients.

In this course, you will learn a simple, 7-step strategy to crafting engaging emails for any type of audience. You will also learn practical strategies for writing winning email autoresponders that convert subscribers to buyers!
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Course curriculum

  • 1
    Email Writing Success
    • Download Course Handout
    • LESSON 1: Intro to Email Writing
    • LESSON 2: Email Myths and Facts
    • LESSON 3: Discover Your Purpose
    • LESSON 4: Determine Your Audience
    • LESSON 5: Identify Your Email Voice
    • LESSON 6: Create a Winning Email Structure
    • LESSON 7: Confirm Type of Email
    • LESSON 8: Determine Email Subject Line
    • LESSON 9: Writing Consistently Great Emails
    • Email Writing Success Checklist
    • Winning Email Subject Lines Guide
    • Example Email Templates

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews

  • Excellent Course

    Chelsea L

    I just finished this course on writing effective emails and I found to be clear, concise, and an extremely helpful resource to have as in my email marketing ...

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    I just finished this course on writing effective emails and I found to be clear, concise, and an extremely helpful resource to have as in my email marketing business.

    Read Less

  • Email Writing Success Course Review

    Esther White

    Since I have decided to niche down into email marketing, I knew this course would come in handy. The course was great. I plan to take the other complementary...

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    Since I have decided to niche down into email marketing, I knew this course would come in handy. The course was great. I plan to take the other complementary courses to further my knowledge.

    Read Less

  • Great Introductory Course

    Carol Weathersbee

    This course delivers a solid foundation for starting a business in email marketing. There were lots of great take-aways, but I was quite surprised to learn t...

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    This course delivers a solid foundation for starting a business in email marketing. There were lots of great take-aways, but I was quite surprised to learn the statistics of the ROI and success businesses are experiencing from great email marketing.

    Read Less