Course curriculum

  • 1
    MODULE ONE: Facebook Ads Foundations
    • Download Module One Handout
    • Lesson 1: Intro to Facebook Ads
    • Lesson 2: The Growth of Facebook Ads
    • Lesson 3: The Five Key Stages of a Facebook Ads Campaign
  • 2
    MODULE TWO: Design Facebook Ads Strategy
    • Download Module Two Handout
    • Lesson 1: Facebook Marketing Funnels
    • Lesson 2: Types of Audiences
    • Lesson 3: Facebook Advertising Assessment
    • Lesson 4: Facebook Advertising Strategy
    • Facebook Ads Assessment Guide
    • Facebook Audience Profile
    • [TUTORIAL] Tour of Facebook Ads Platform
    • [TUTORIAL] Facebook Audiences
  • 3
    MODULE THREE: Set Up Facebook Ads Account
    • Download Module Three Handout
    • LESSON 1: Creating Offers & Landing Pages
    • LESSON 2: Set Up Facebook Ads Account
    • LESSON 3: Set Up Facebook Business Manager
    • LESSON 4: Set Up Facebook Ads Pixel
    • LESSON 5: Next Steps
  • 4
    MODULE FOUR: Create Facebook Ads Campaign
    • Download Module Four Handout
    • LESSON 1: Select Marketing Objectives
    • LESSON 2: Set Up Facebook Campaign
    • LESSON 3: Create Ad Set: Audience
    • LESSON 4: Create Ad Set: Ad Placements
    • LESSON 5: Create Ad Set: Ad Spend
    • LESSON 6: Types of Facebook Ads
    • [TUTORIAL] Link Click Ads
    • [TUTORIAL] Boosted Page Post Ads
    • [TUTORIAL] Lead Generation Ads
    • LESSON 7: Next Steps
  • 5
    MODULE FIVE: Manage and Optimize FB Ads Campaign
    • Download Module Five Handout
    • LESSON 1: Dealing with Rejected Facebook Ads
    • LESSON 2: Understanding The FB Ad Manager
    • LESSON 3A: Optimize Facebook Ads Part 1
    • LESSON 3B: Optimize Facebook Ads Part 2
    • LESSON 4: Split-Test Facebook Ads Campaigns
    • LESSON 5: Next Steps
  • 6
    MODULE SIX: Track and Evaluate Results
    • Download Module Six Handout
    • LESSON 1: Understanding Facebook Metrics
    • LESSON 2: Create Custom Conversions
    • LESSON 3: Set Up Customized Columns
    • LESSON 4: Know your Math
    • LESSON 5: Track FB Ads with Google Analytics
    • LESSON 6: Next Steps
  • 7
    MODULE SEVEN: Build Your Facebook Advertising Service
    • Download Module Seven Handout
    • LESSON 1: Four Types of FB Ad Services
    • LESSON 2: Pricing and Packaging Your Services
    • LESSON 3: Define Your Target Client Audience
  • 8
    Course Wrap Up
    • Final Wrap Up

Facebook Ads Specialist Program

One of the most in-demand skills required by Social Media Managers today is Facebook Ads Management & Optimization. Most businesses are “in the dark” on how to run a highly targeted FB Ads Campaign and need a specialist to manage things. In this certification, we will walk you step by step through building a Facebook Ads Campaign and will cover such topics as creating a FB Ads strategy, designing winning Facebook Ads, writing conversion-friendly ad copy, targeting and remarketing ads, and managing and tracking ad results.

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