One of the most in-demand skills required by Social Media Managers today is Facebook Ads Management & Optimization. Most businesses are “in the dark” on how to run a highly targeted FB Ads Campaign and need a specialist to manage things.
In this certification, we will walk you step by step through building a Facebook Ads Campaign and will cover such topics as creating a FB Ads strategy, designing winning Facebook Ads, writing conversion-friendly ad copy, targeting and remarketing ads, and managing and tracking ad results.
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MODULE ONE: Facebook Ads Foundations
Download Module One Handout
Lesson 1: Intro to Facebook Ads
Lesson 2: The Growth of Facebook Ads
Lesson 3: The Five Key Stages of a Facebook Ads Campaign
MODULE TWO: Design Facebook Ads Strategy
Download Module Two Handout
Lesson 1: Facebook Marketing Funnels
Lesson 2: Types of Audiences
Lesson 3: Facebook Advertising Assessment
Lesson 4: Facebook Advertising Strategy
Facebook Ads Assessment Guide
Facebook Audience Profile
[TUTORIAL] Tour of Facebook Ads Platform
[TUTORIAL] Facebook Audiences
MODULE THREE: Set Up Facebook Ads Account
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LESSON 1: Creating Offers & Landing Pages
LESSON 2: Set Up Facebook Ads Account
LESSON 3: Set Up Facebook Business Manager
LESSON 4: Set Up Facebook Ads Pixel
LESSON 5: Next Steps
MODULE FOUR: Create Facebook Ads Campaign
Download Module Four Handout
LESSON 1: Select Marketing Objectives
LESSON 2: Set Up Facebook Campaign
LESSON 3: Create Ad Set: Audience
LESSON 4: Create Ad Set: Ad Placements
LESSON 5: Create Ad Set: Ad Spend
LESSON 6: Types of Facebook Ads
[TUTORIAL] Link Click Ads
[TUTORIAL] Boosted Page Post Ads
[TUTORIAL] Lead Generation Ads
LESSON 7: Next Steps
MODULE FIVE: Manage and Optimize FB Ads Campaign
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LESSON 1: Dealing with Rejected Facebook Ads
LESSON 2: Understanding The FB Ad Manager
LESSON 3A: Optimize Facebook Ads Part 1
LESSON 3B: Optimize Facebook Ads Part 2
LESSON 4: Split-Test Facebook Ads Campaigns
LESSON 5: Next Steps
MODULE SIX: Track and Evaluate Results
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LESSON 1: Understanding Facebook Metrics
LESSON 2: Create Custom Conversions
LESSON 3: Set Up Customized Columns
LESSON 4: Know your Math
LESSON 5: Track FB Ads with Google Analytics
LESSON 6: Next Steps
MODULE SEVEN: Build Your Facebook Advertising Service
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LESSON 1: Four Types of FB Ad Services
LESSON 2: Pricing and Packaging Your Services
LESSON 3: Define Your Target Client Audience
Course Wrap Up
Final Wrap Up
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe!
As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries.
Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives.
I look forward to meeting you and seeing you either in this program or at our University very soon.
I leave you with my favorite quote from marketing guru, Seth Godin:
"The only worse thing than starting something and failing... is not starting something."
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