How to Build a Facebook Ads Campaign

One of the most in-demand skills required by Social Media Managers today is Facebook Ads Management & Optimization. Most businesses are “in the dark” on how to run a highly targeted FB Ads Campaign and need a specialist to manage things. In this certification, we will walk you step by step through building a Facebook Ads Campaign and will cover such topics as creating a FB Ads strategy, designing winning Facebook Ads, writing conversion-friendly ad copy, targeting and remarketing ads, and managing and tracking ad results.
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Course curriculum

  • 1
    MODULE ONE: Facebook Ads Foundations
    • Download Module One Handout
    • Lesson 1: Intro to Facebook Ads
    • Lesson 2: The Growth of Facebook Ads
    • Lesson 3: The Five Key Stages of a Facebook Ads Campaign
  • 2
    MODULE TWO: Design Facebook Ads Strategy
    • Download Module Two Handout
    • Lesson 1: Facebook Marketing Funnels
    • Lesson 2: Types of Audiences
    • Lesson 3: Facebook Advertising Assessment
    • Lesson 4: Facebook Advertising Strategy
    • Facebook Ads Assessment Guide
    • Facebook Audience Profile
    • [TUTORIAL] Tour of Facebook Ads Platform
    • [TUTORIAL] Facebook Audiences
  • 3
    MODULE THREE: Set Up Facebook Ads Account
    • Download Module Three Handout
    • LESSON 1: Creating Offers & Landing Pages
    • LESSON 2: Set Up Facebook Ads Account
    • LESSON 3: Set Up Facebook Business Manager
    • LESSON 4: Set Up Facebook Ads Pixel
    • LESSON 5: Next Steps
  • 4
    MODULE FOUR: Create Facebook Ads Campaign
    • Download Module Four Handout
    • LESSON 1: Select Marketing Objectives
    • LESSON 2: Set Up Facebook Campaign
    • LESSON 3: Create Ad Set: Audience
    • LESSON 4: Create Ad Set: Ad Placements
    • LESSON 5: Create Ad Set: Ad Spend
    • LESSON 6: Types of Facebook Ads
    • [TUTORIAL] Link Click Ads
    • [TUTORIAL] Boosted Page Post Ads
    • [TUTORIAL] Lead Generation Ads
    • LESSON 7: Next Steps
  • 5
    MODULE FIVE: Manage and Optimize FB Ads Campaign
    • Download Module Five Handout
    • LESSON 1: Dealing with Rejected Facebook Ads
    • LESSON 2: Understanding The FB Ad Manager
    • LESSON 3A: Optimize Facebook Ads Part 1
    • LESSON 3B: Optimize Facebook Ads Part 2
    • LESSON 4: Split-Test Facebook Ads Campaigns
    • LESSON 5: Next Steps
  • 6
    MODULE SIX: Track and Evaluate Results
    • Download Module Six Handout
    • LESSON 1: Understanding Facebook Metrics
    • LESSON 2: Create Custom Conversions
    • LESSON 3: Set Up Customized Columns
    • LESSON 4: Know your Math
    • LESSON 5: Track FB Ads with Google Analytics
    • LESSON 6: Next Steps
  • 7
    MODULE SEVEN: Build Your Facebook Advertising Service
    • Download Module Seven Handout
    • LESSON 1: Four Types of FB Ad Services
    • LESSON 2: Pricing and Packaging Your Services
    • LESSON 3: Define Your Target Client Audience
  • 8
    Course Wrap Up
    • Final Wrap Up


  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews


    Joshua Moody

    HUGE SHOUTOUT to Craig and his team for creating this course. I’m currently a FB Media Buyer for two different companies, so i’ve learned a good majority alr...

    Read More

    HUGE SHOUTOUT to Craig and his team for creating this course. I’m currently a FB Media Buyer for two different companies, so i’ve learned a good majority already, but i was able to re-learn, as well as learn for the first time, things that will improve my performance and client retention. I cannot recommend this course enough!!!!

    Read Less
  • great!

    Martina Samardzic