Become an In-Demand Facebook Specialist

Facebook continues to be the most popular and profitable Social Media platform for businesses today! Yes, it’s also a daunting task for businesses to keep pace with the technology changes and work involved with running great Facebook Campaigns. Hence, the need for a Facebook Specialist! In this timely course, you will discover how to develop and implement a solid Facebook Marketing Strategy for your clients. You will learn how to set up and optimize Facebook Pages, identify the best content to post, and discover ways to maximize community engagement! Finally, you will discover some simple steps and strategies to leveraging Facebook LIVE videos for your clients!
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Course curriculum

  • 1
    • Introduction
  • 2
    MODULE ONE: Facebook Foundations
    • Download Module One Handout
    • LESSON 1: Is Facebook Still Useful For Business?
    • LESSON 2: New Facebook Trends
    • LESSON 3: Intro to the Facebook Marketing Platform
  • 3
    MODULE TWO: Build an Effective Facebook Marketing Strategy
    • Download Module Handout
    • LESSON 1: Define Your Facebook Purpose
    • LESSON 2: Conduct a Facebook Audit
    • LESSON 3: Assess Your Facebook Marketing
    • LESSON 4: Create Your Facebook Marketing Action Plan
    • Facebook Marketing Audit
  • 4
    MODULE THREE: Design a Compelling Facebook Presence
    • Download Module Three Handout
    • LESSON 1: Optimize Your Profile Part One
    • LESSON 2: Optimize Your Profile Part Two
    • LESSON 3: Facebook Privacy Settings
    • LESSON 4: Optimize Your Pages Part One
    • LESSON 5: Optimize Your Pages Part Two
    • LESSON 6: Facebook Page Settings
    • LESSON 7: Intro to Facebook Groups
    • LESSON 8: Optimize Your Facebook Groups Part One
    • LESSON 9: Optimize Your Facebook Groups Part Two
    • LESSON 10: Facebook Group Settings
    • Facebook Presence Checklist
  • 5
    MODULE FOUR: Develop Your Facebook Content Plan
    • Download Module Four Handout
    • LESSON 1: The Facebook Algorithm
    • LESSON 2: Five Types of Content Posts
    • LESSON 3: Posting Engaging Content in Groups
    • LESSON 4: When & Where to Post on Facebook
    • LESSON 5: Facebook Posting Best Practices
    • FB Stories Tutorial
    • FB Live Producer Tutorial
  • 6
    MODULE FIVE: Discover Facebook Engagement Strategies
    • Download Module Five Handout
    • LESSON 1: Ignite Engagement on Facebook Page
    • LESSON 2: Ignite Engagement Within Facebook Group
    • LESSON 3: How to Engage Your Target Audience as a Group Participant
  • 7
    MODULE SIX: Market and Promote in Facebook
    • Download Module Six Handout
    • LESSON 1: What to Promote
    • LESSON 2: When to Promote
    • LESSON 3: Where to Promote
    • LESSON 4: How to Promote
    • LESSON 5: Measure Your Results


  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

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