Facebook continues to be the most popular and profitable Social Media platform for businesses today! Yes, it’s also a daunting task for businesses to keep pace with the technology changes and work involved with running great Facebook Campaigns. Hence, the need for a Facebook Specialist! In this timely course, you will discover how to develop and implement a solid Facebook Marketing Strategy for your clients. You will learn how to set up and optimize Facebook Pages, identify the best content to post, and discover ways to maximize community engagement! Finally, you will discover some simple steps and strategies to leveraging Facebook LIVE videos for your clients!
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MODULE ONE: Facebook Foundations
Download Module One Handout
LESSON 1: Is Facebook Still Useful For Business?
LESSON 2: New Facebook Trends
LESSON 3: Intro to the Facebook Marketing Platform
MODULE TWO: Build an Effective Facebook Marketing Strategy
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LESSON 1: Define Your Facebook Purpose
LESSON 2: Conduct a Facebook Audit
LESSON 3: Assess Your Facebook Marketing
LESSON 4: Create Your Facebook Marketing Action Plan
Facebook Marketing Audit
MODULE THREE: Design a Compelling Facebook Presence
LESSON 3: How to Engage Your Target Audience as a Group Participant
MODULE SIX: Market and Promote in Facebook
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LESSON 1: What to Promote
LESSON 2: When to Promote
LESSON 3: Where to Promote
LESSON 4: How to Promote
LESSON 5: Measure Your Results
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe!
As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries.
Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives.
I look forward to meeting you and seeing you either in this program or at our University very soon.
I leave you with my favorite quote from marketing guru, Seth Godin:
"The only worse thing than starting something and failing... is not starting something."
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