Become an In-Demand Facebook Specialist

Duration: 4.65 hours

Facebook continues to be the most popular and profitable Social Media platform for businesses today! Yes, it’s also a daunting task for businesses to keep pace with the technology changes and work involved with running great Facebook Campaigns. Hence, the need for a Facebook Specialist! In this timely course, you will discover how to develop and implement a solid Facebook Marketing Strategy for your clients. You will learn how to set up and optimize Facebook Pages, identify the best content to post, and discover ways to maximize community engagement! Finally, you will discover some simple steps and strategies to leveraging Facebook LIVE videos for your clients!
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Course curriculum

  • 1
    MODULE ONE: Facebook Foundations
    • Download Module One Handout
    • Lesson 1: Why Facebook is Still Good for Business
    • Lesson2: Current Facebook Trends
    • Lesson 3: Facebook Markeitng Platform
  • 2
    MODULE TWO: Build a Winning Facebook Marketing Strategy
    • Download Module Two Handout
    • LESSON 1: Four Common Strategy Mistakes
    • LESSON 2: Conduct a Facebook Marketing Audit
    • LESSON 3: Create a Facebook Marketing Action Plan
    • Facebook Marketing Audit
    • Social Media Action Plan
  • 3
    MODULE THREE: Facebook Profiles & Pages
    • Download Module Three Handout
    • LESSON !: Define Your Page Purpose
    • LESSON 2: Optimize Facebook Profile
    • LESSON 3: Optimize Facebook Page
    • LESSON 4: Post Engaging Content
    • LESSON 5: Maximize Facebook Participation
    • LESSON 6: Promote Facebook Page
  • 4
    MODULE FOUR: Facebook Groups
    • Download Module Four Handout
    • LESSON 1: Intro to Facebook Groups
    • LESSON 2: Purpose of FB Group
    • LESSON 3: Optimize Your FB Group Presence
    • Lesson 4: Creating Engaging Posts in FB Group
  • 5
    MODULE FIVE: Facebook Ads
    • Download Module Five Handout
    • LESSON 1: Intro to FB Ads
    • LESSON 2: Types of Ad Audiences
    • LESSON 3: Leverage Facebook Blueprint
  • 6
    MODULE SIX: Build a Profitable Facebook Marketing Service
    • Download Module Six Handout
    • LESSON 1: Build a Profitable Facebook Marketing Service

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews

  • Excellent!

    Aleksandra Cisic

    Excellent!

    Excellent!

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  • Detailed Course

    George Osei Agyei

    This course has a lot to offer for anyone who wants to do Facebook marketing on a more professional level and participating is it was worthwhile

    This course has a lot to offer for anyone who wants to do Facebook marketing on a more professional level and participating is it was worthwhile

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  • Excellent Facebook Marketing

    Success Awuku-Amador

    The course was informative, educational and fun.

    The course was informative, educational and fun.

    Read Less