• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
Freelance 101 is our flagship start-up system for Freelancers, VAs and Online Professionals. This program features a 10-step roadmap to launching your business the RIGHT way including assessing your entrepreneurial readiness, defining your “Big Why,” discovering your niche, creating your personal brand, building your online presence, virtual business structure and office, determining your service rates and packages, building your success network, finding your ideal client, and designing your personal productivity system. These 10 modules will guide you step-by-step to launching and growing the freelance business you’ve always wanted. Note: This program will replace our VA 101 program.

Course curriculum

  • 1
    Freelance Foundations
    • Introduction to Freelance 101
    • Your Ten-Step Road Map
  • 2
    STEP ONE: Develop an Entrepreneur's Mindset
    • Download Step One Handout
    • Lesson 1: Introduction
    • Lesson 2: Entrepreneurial Readiness Assessment
    • Lesson 3: Top Ten Freelance Skills
    • Lesson 4: Employee vs Entrepreneurial Mindset
    • Lesson 5: Strategies for Creating an Entrepreneurial Mindset
    • Entrepreneurial Readiness Assessment
    • Entrepreneurial Mindset Manifesto
  • 3
    STEP TWO: Define Your Big Why
    • Download Step Two Handout
    • Lesson 1: Your Big Why
    • Lesson 2: Create Your Purpose Statement
    • Lesson 3: Goal Setting & Action Planning
    • Action Planning Template
    • Business Planning Resources
  • 4
    STEP THREE: Select a Profitable Niche
    • Download Step Three Handout
    • Lesson 1: Introduction to Niche Selection
    • Lesson 2: Assess Interests
    • Lesson 3: Identify Top Skills
    • Lesson 4: Select Potential Niche
    • Lesson 5: Test the Niche
    • Lesson 6: Identify Core and Complimentary Niches
    • Lesson 7: Master Your Niche
    • Lesson 8: Market Your Niche
    • 150 Top Freelance Niches Guide
    • Select Your Niche Guide
  • 5
    STEP FOUR: Build Your Personal Brand
    • Download Step Four Handout
    • Lesson 1: Introduction to Personal Branding
    • Lesson 2: Define Your Personal Brand
    • Lesson 3: Choose Your Brand Name
    • Lesson 4: Write Your Business Tagline
    • Personal Branding Assessment Guide
    • Domain Selection Guide
    • Values List
  • 6
    STEP FIVE: Build a Compelling Online Presence
    • Download Step Five Handout
    • Lesson 1: Online Presence Foundations
    • Lesson 2: Conduct a Website Assessment
    • Lesson 3: Research Market
    • Lesson 4: Outline Website Plan
    • Lesson 5: Select Website Technology
    • Lesson 6: Build Website Design and Content
    • Website Assessment Checklist
    • Website Best Practices Guide
    • Twitter Set Up Checklist
    • Facebook Set Up Checklist
    • Linkedin Set Up Checklist
  • 7
    STEP SIX: Build Your Business Structure and Office
    • Download Step Six Handout
    • Lesson 1: Set-up Your Business Structure
    • Lesson 2: Design Your Virtual Office
    • Lesson 3: Build Client Intake System
    • Lesson 4: Select Client Management Technology
    • Business Systems Checklist
    • Freelance Success Tool Guide
    • Sample Client Proposal
    • Sample Client Policy #1
    • Sample Client Policy #2
    • Client Information Form
    • Sample Freelance Agreement
  • 8
    STEP SEVEN: Price and Package Your Services
    • Download Step Seven Handout
    • Lesson 1: Select Type of Service Package
    • Lesson 2: Build Your Packages
    • Lesson 3: Set Your Rates
    • Lesson 4: Position Your Services
    • Example Freelance Websites
  • 9
    STEP EIGHT: Build Your Success Network
    • Download Step Eight Handout
    • Lesson 1: Why You Need a Success Network
    • Lesson 2: Four Circles of Support
    • Lesson 3: Overcoming Virtual Loneliness
    • Networking Resource Guide
  • 10
    STEP NINE: Find Your Ideal Client
    • Download Step Nine Handout
    • Lesson 1: Intro to Finding Clients
    • Lesson 2: Referral Marketing
    • Lesson 3: Networking
    • Lesson 4: Content Marketing
    • Lesson 6: Digital Cold Calling Part 1
    • Lesson 5: Digital Cold Calling Part 2
    • Referral Outreach Plan Template
    • Networking Tools and Resources
  • 11
    STEP TEN: Build Your Personal Productivity System
    • Download Step Ten Handout
    • Lesson 1: Introduction to Personal Productivity
    • Lesson 2: Identify Productivity Pitfalls
    • Lesson 3: Create a Productive Environment
    • Lesson 4: Select Your Productivity Method
    • Lesson 5: Identify Relevant Productivity Tools
    • Lesson 6: Ten Productivity Principles to Live By
    • Lesson 7: Evaluate Your Progress
    • Productivity Tool Guide
    • Ten Productivity Practices Checklist
    • Productivity Pitfalls Checklist
  • 12
    Course Wrap-up
    • Final Wrap-Up and Next Steps