• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded VAClassroom (and now Freelance University) with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 10,000 Virtual Assistants and Freelancers in more than 60 countries over the past eleven years. We recently went through an exciting re-brand and released Freelance University or as we like to call it, FreeU! Kelly and I have had the great privilege of building our Online University while raising and homeschooling our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course curriculum

  • 1
    Freelance Foundations
    • Introduction to Freelance 101
    • Your Ten-Step Road Map
  • 2
    STEP ONE: Develop an Entrepreneur's Mindset
    • Download Step One Handout
    • Lesson 1: Introduction
    • Lesson 2: Entrepreneurial Readiness Assessment
    • Lesson 3: Top Ten Freelance Skills
    • Lesson 4: Employee vs Entrepreneurial Mindset
    • Lesson 5: Strategies for Creating an Entrepreneurial Mindset
    • Entrepreneurial Readiness Assessment
    • Entrepreneurial Mindset Manifesto
  • 3
    STEP TWO: Define Your Big Why
    • Download Step Two Handout
    • Lesson 1: Your Big Why
    • Lesson 2: Create Your Purpose Statement
    • Lesson 3: Goal Setting & Action Planning
    • Action Planning Template
    • Business Planning Resources
  • 4
    STEP THREE: Select a Profitable Niche
    • Download Step Three Handout
    • Lesson 1: Introduction to Niche Selection
    • Lesson 2: Assess Interests
    • Lesson 3: Identify Top Skills
    • Lesson 4: Select Potential Niche
    • Lesson 5: Test the Niche
    • Lesson 6: Identify Core and Complimentary Niches
    • Lesson 7: Master Your Niche
    • Lesson 8: Market Your Niche
    • 150 Top Freelance Niches Guide
    • Select Your Niche Guide
  • 5
    STEP FOUR: Build Your Personal Brand
    • Download Step Four Handout
    • Lesson 1: Introduction to Personal Branding
    • Lesson 2: Define Your Personal Brand
    • Lesson 3: Choose Your Brand Name
    • Lesson 4: Write Your Business Tagline
    • Personal Branding Assessment Guide
    • Domain Selection Guide
  • 6
    STEP FIVE: Build a Compelling Online Presence
    • Download Step Five Handout
    • Lesson 1: Online Presence Foundations
    • Lesson 2: Conduct a Website Assessment
    • Lesson 3: Research Market
    • Lesson 4: Outline Website Plan
    • Lesson 5: Select Website Technology
    • Lesson 6: Build Website Design and Content
    • Website Assessment Checklist
    • Website Best Practices Guide
    • Twitter Set Up Checklist
    • Facebook Set Up Checklist
    • Linkedin Set Up Checklist
  • 7
    STEP SIX: Build Your Business Structure and Office
    • Lesson 1: Set-up Your Business Structure
    • Lesson 2: Design Your Virtual Office
    • Lesson 3: Build Client Intake System
    • Lesson 4: Select Client Management Technology
    • Business Systems Checklist
    • Freelance Success Tool Guide
    • Sample Client Proposal
    • Sample Client Policy #1
    • Sample Client Policy #2
    • Client Information Form
  • 8
    STEP SEVEN: Price and Package Your Services
    • Download Step Seven Handout