Discover What Influencer Marketing Is & How to Build an Effective Influencer Marketing Strategy

Duration: 1.4 hours

A recent study from eMarketer revealed that 84% of businesses surveyed expect to launch at least one campaign involving an influencer in the next year. An “influencer” is essentially someone who is a trusted presence in a given market. In this workshop, you will discover what Influencer Marketing is and why it is a fast-growing marketing channel for you and your clients. We will unpack how to build an effective Influencer Marketing strategy from start to finish and offer some creative ideas for reaching out to influencers and building a winning campaign for your clients!
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Course curriculum

  • 1
    Influencer Marketing 101
    • Download Course Handout
    • Part 1: Intro to Influencer Marketing
    • Part 2: Types of Influencer Marketing Campaigns
    • Part 3: Step 1 - Define Goals
    • Part 4: Step 2 - Identify Audience
    • Part 5: Step 3 - Select Campaign Type and Offer
    • Part 6: Step 4 - Research Influencers
    • Part 7: Step 5 - Build Relationships
    • Part 8: Step 6 - Recruit & Negotiate Partnership
    • Part 9: Step 7 - Track Campaign Results
    • Influencer Marketing Client Assessment
    • Influencer Marketing Tool Guide
    • Sample Influencer Contract

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

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