Instagram is one of the fastest-growing platforms in the Social Media Space with no end in sight! In this course, you will learn how to develop an effective Instagram Marketing strategy for any type of client. You will also learn some practical steps for setting up and optimizing the profile and posting engaging visual content. You will uncover simple and effective ways to design engaging Stories, IGTV videos, Guides and Reels! Finally, this course will show you how to amplify your client’s presence and targeted following that leads to results.
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Course curriculum
1
INTRODUCTION
Course Introduction
2
MODULE ONE: Use Instagram for Your Business
Download Module One Handout
LESSON 1: Intro to Instagram
LESSON 2: Instagram Trends
LESSON 3: Instagram Marketing Platform
Module One Resources
3
MODULE TWO: Create Your Strategy
Download Module Two Handout
LESSON 1: Instagram Purpose & Audit
LESSON 2: Instagram Assessment
LESSON 3: Instagram Action Plan
Module Two Resources
Instagram Assessment
Instagram Audit
Instagram Action Plan
4
MODULE THREE: Craft Your Profile
Download Module Three Handout
LESSON 1: Intro to Instagram Profiles
LESSON 2: Tour of Instagram
LESSON 3: Tour of Profile
LESSON 4: Tour of Settings
LESSON 5: Optimize Your Bio
LESSON 6: Link in Bio
LESSON 7: Examples of Link in Bio
LESSON 8: Demo of Linkin.bio tool
LESSON 9: Design your Grid
LESSON 10: Using Canva to Design Your Grid
LESSON 11: Strategic Hashtags
LESSON 12: Strategic Hashtags Example & Research
LESSON 13: Action Taks
5
MODULE FOUR: Post Great Content
Download Module Four Handout
LESSON 1: Posting Your Content
LESSON 2: Post to Your Grid
LESSON 3: Why Post Stories
LESSON 4: Create a Basic Story
LESSON 5: Adding Stickers
LESSON 6: Create Different Types of Stories
LESSON 7: Create Story Highlights
LESSON 8: Introduction to IGTV and Reels
LESSON 9: IGTV
LESSON 10: Reels: with a pre-made video
LESSON 11: Reels: Editing & sharing to Stories
LESSON 12: Reels: Live video with added text
LESSON 13: All about Guides
Module Four Action Task
6
MODULE FIVE: Be Socially Active
Download Module Five Handout
LESSON 1: Why Participate?
LESSON 2: Grow Your Tribe
LESSON 3: Instagram Live
LESSON 4: Instagram Direct
LESSON 5: Instagram Live Demo
LESSON 6: Instagram Direct Demo
Module Five Action Task
7
MODULE SIX: Sell Your Stuff
Download Module Six Handout
LESSON 1: Promotional Content
LESSON 2: Promote with Ads, Shopping & Influencers
LESSON 3: Promote a Post with Instagram
LESSON 4: Promote a Post with Instagram Demo
Module Six Action Task
Module Six Resources
8
MODULE SEVEN: Review What Works
Download Module Seven Handout
LESSON 1: Review What Works
LESSON 2: Instagram Insights Demo
LESSON 3: Action Tasks and Next Steps
Instructor
Susan Weeks
Technology Instructor
Susan Weeks wears several online hats. Online marketing & content marketing consultant, podcast host of the Stitchery Stories podcast, podcast producer, mentor, and technical training.She started her professional career as a mainframe computer programmer, working in the automotive industry and international banking, whilst living in the North of England. An opportunity to study for a Training & Development qualification whilst at Nissan laid a strong foundation which paved the way for a major opportunity at her next corporate job. Susan developed and delivered technical training programmes to enable the company to expand with a pipeline of experienced and trained staff ready to work with international banking clients. This grew into establishing a training department and managing and growing a team of trainers to serve the rapidly expanding and successful organization.Fast forward a few years and a few unexpected life experiences. Her online career developed whilst living in France, when her son was old enough to go to school, so Susan set about finding a way to take the best of her professional IT career and earn a living in rural France. She discovered VAClassroom in 2008 and has been a part of the community since those early days.Imagine her delight at this latest evolution of her career.... Creating technical training for VAClassroom University. She gets to combine her love of training and helping people to be the best they can be, with her love of learning, her technical IT skills, and an interesting online business. Susan is delighted that these strands have come together. She hopes you will be equally delighted with learning new skills and growing your business around them. Let's get started!
