Instagram Marketing

Duration: 5.3 hours

Instagram is one of the fastest-growing platforms in the Social Media Space with no end in sight! In this course, you will learn how to develop an effective Instagram Marketing strategy for any type of client. You will also learn some practical steps for setting up and optimizing the profile and posting engaging visual content. You will uncover simple and effective ways to design engaging Stories, IGTV videos, Guides and Reels! Finally, this course will show you how to amplify your client’s presence and targeted following that leads to results.
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Course curriculum

  • 1
    • Course Introduction
  • 2
    MODULE ONE: Use Instagram for Your Business
    • Download Module One Handout
    • LESSON 1: Intro to Instagram
    • LESSON 2: Instagram Trends
    • LESSON 3: Instagram Marketing Platform
    • Module One Resources
  • 3
    MODULE TWO: Create Your Strategy
    • Download Module Two Handout
    • LESSON 1: Instagram Purpose & Audit
    • LESSON 2: Instagram Assessment
    • LESSON 3: Instagram Action Plan
    • Module Two Resources
    • Instagram Assessment
    • Instagram Audit
    • Instagram Action Plan
  • 4
    MODULE THREE: Craft Your Profile
    • Download Module Three Handout
    • LESSON 1: Intro to Instagram Profiles
    • LESSON 2: Tour of Instagram
    • LESSON 3: Tour of Profile
    • LESSON 4: Tour of Settings
    • LESSON 5: Optimize Your Bio
    • LESSON 6: Link in Bio
    • LESSON 7: Examples of Link in Bio
    • LESSON 8: Demo of tool
    • LESSON 9: Design your Grid
    • LESSON 10: Using Canva to Design Your Grid
    • LESSON 11: Strategic Hashtags
    • LESSON 12: Strategic Hashtags Example & Research
    • LESSON 13: Action Taks
  • 5
    MODULE FOUR: Post Great Content
    • Download Module Four Handout
    • LESSON 1: Posting Your Content
    • LESSON 2: Post to Your Grid
    • LESSON 3: Why Post Stories
    • LESSON 4: Create a Basic Story
    • LESSON 5: Adding Stickers
    • LESSON 6: Create Different Types of Stories
    • LESSON 7: Create Story Highlights
    • LESSON 8: Introduction to IGTV and Reels
    • LESSON 9: IGTV
    • LESSON 10: Reels: with a pre-made video
    • LESSON 11: Reels: Editing & sharing to Stories
    • LESSON 12: Reels: Live video with added text
    • LESSON 13: All about Guides
    • Module Four Action Task
  • 6
    MODULE FIVE: Be Socially Active
    • Download Module Five Handout
    • LESSON 1: Why Participate?
    • LESSON 2: Grow Your Tribe
    • LESSON 3: Instagram Live
    • LESSON 4: Instagram Direct
    • LESSON 5: Instagram Live Demo
    • LESSON 6: Instagram Direct Demo
    • Module Five Action Task
  • 7
    MODULE SIX: Sell Your Stuff
    • Download Module Six Handout
    • LESSON 1: Promotional Content
    • LESSON 2: Promote with Ads, Shopping & Influencers
    • LESSON 3: Promote a Post with Instagram
    • LESSON 4: Promote a Post with Instagram Demo
    • Module Six Action Task
    • Module Six Resources
  • 8
    MODULE SEVEN: Review What Works
    • Download Module Seven Handout
    • LESSON 1: Review What Works
    • LESSON 2: Instagram Insights Demo
    • LESSON 3: Action Tasks and Next Steps


  • Susan Weeks

    Susan Weeks

    Technology Instructor

    Susan Weeks wears several online hats. Online marketing & content marketing consultant, podcast host of the Stitchery Stories podcast, podcast producer, mentor, and technical training.She started her professional career as a mainframe computer programmer, working in the automotive industry and international banking, whilst living in the North of England. An opportunity to study for a Training & Development qualification whilst at Nissan laid a strong foundation which paved the way for a major opportunity at her next corporate job. Susan developed and delivered technical training programmes to enable the company to expand with a pipeline of experienced and trained staff ready to work with international banking clients. This grew into establishing a training department and managing and growing a team of trainers to serve the rapidly expanding and successful organization.Fast forward a few years and a few unexpected life experiences. Her online career developed whilst living in France, when her son was old enough to go to school, so Susan set about finding a way to take the best of her professional IT career and earn a living in rural France. She discovered VAClassroom in 2008 and has been a part of the community since those early days.Imagine her delight at this latest evolution of her career.... Creating technical training for VAClassroom University. She gets to combine her love of training and helping people to be the best they can be, with her love of learning, her technical IT skills, and an interesting online business. Susan is delighted that these strands have come together. She hopes you will be equally delighted with learning new skills and growing your business around them. Let's get started!

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