Instagram is one of the fastest-growing platforms in the Social Media Space with no end in sight! In this course, you will learn how to develop an effective Instagram Marketing strategy for any type of client. You will also learn some practical steps for setting up and optimizing the profile and posting engaging visual content. You will uncover simple and effective ways to design engaging Stories, IGTV videos, Guides and Reels! Finally, this course will show you how to amplify your client’s presence and targeted following that leads to results.
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Course curriculum
1
MODULE ONE: Optimize Your Instagram Profile
LESSON 1: Tour of Instagram
LESSON 2: Tour of Profile
LESSON 3: Tour of Settings
LESSON 4: Optimize Your Bio
LESSON 5: Link in Bio
LESSON 6: Examples of Link in Bio
LESSON 7: Demo of Linkin.bio tool
LESSON 8: Design your Grid
LESSON 9: Using Canva to Design Your Grid
LESSON 10: Strategic Hashtags
LESSON 11: Strategic Hashtags Example & Research
2
MODULE TWO: Post Great Content
LESSON 1: Post to Your Grid
LESSON 2: Create a Basic Story
LESSON 3: Adding Stickers
LESSON 4: Create Different Types of Stories
LESSON 5: Create Story Highlights
LESSON 6: IGTV
LESSON 7: Reels: with a pre-made video
LESSON 8: Reels: Editing & sharing to Stories
LESSON 9: Reels: Live video with added text
LESSON 10: All about Guides
LESSON 11: Instagram Live Demo
LESSON 12: Instagram Direct Demo
3
MODULE THREE: Promote Your Products & Services
LESSON 1: Promote a Post with Instagram Demo
LESSON 2: Instagram Insights Demo
Instructor
Susan Weeks
Technology Instructor
Susan Weeks wears several online hats. Online marketing & content marketing consultant, podcast host of the Stitchery Stories podcast, podcast producer, mentor, and technical training.She started her professional career as a mainframe computer programmer, working in the automotive industry and international banking, whilst living in the North of England. An opportunity to study for a Training & Development qualification whilst at Nissan laid a strong foundation which paved the way for a major opportunity at her next corporate job. Susan developed and delivered technical training programmes to enable the company to expand with a pipeline of experienced and trained staff ready to work with international banking clients. This grew into establishing a training department and managing and growing a team of trainers to serve the rapidly expanding and successful organization.Fast forward a few years and a few unexpected life experiences. Her online career developed whilst living in France, when her son was old enough to go to school, so Susan set about finding a way to take the best of her professional IT career and earn a living in rural France. She discovered VAClassroom in 2008 and has been a part of the community since those early days.Imagine her delight at this latest evolution of her career.... Creating technical training for VAClassroom University. She gets to combine her love of training and helping people to be the best they can be, with her love of learning, her technical IT skills, and an interesting online business. Susan is delighted that these strands have come together. She hopes you will be equally delighted with learning new skills and growing your business around them. Let's get started!
