• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
Eight years ago, we launched our very first Internet Marketing Virtual Assistant Program, and at the time, very few businesses were hiring VAs for Internet Marketing support. Today the landscape has completely changed, and there are all sorts of e...

Course Reviews

  • Invaluable to VA's and freelancers starting in the field

    Belinda Robinson-Jones

    This course was invaluable to me, particularly a new VA who is getting started in the area of Internet marketing. What was most helpful was the breakdown of ...

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    This course was invaluable to me, particularly a new VA who is getting started in the area of Internet marketing. What was most helpful was the breakdown of the different aspects of Internet marketing. For example, I would have lumped SEO services with Website optimization. The final module on "Building a profitable Internet Marketing Service" was helpful in that it provided a sample order and menu of services that you can provide your clients. Such an invaluable course. I found it challenging yet rewarding!

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  • ANOTHER FANTASTIC FREE U PROGRAM

    Karen Kannegiesser

    Clear, concise and complete. By far the BEST program I've taken to-date. Thank you, Freelance U

    Clear, concise and complete. By far the BEST program I've taken to-date. Thank you, Freelance U

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  • A most excellent comprehensive and thorough course

    Nanette Thelemaque

    A must for a VA wanting to provide the best services to their clients. A must if you want to make sure you are doing everything you can to build your funnel...

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    A must for a VA wanting to provide the best services to their clients. A must if you want to make sure you are doing everything you can to build your funnel. A must for being up-to-date and pertinent. Craig is a most excellent trainer!

    Read Less

Course curriculum

  • 1
    Introduction to the Internet Marketing Specialist Program
    • Complete Internet Marketing Assessment
    • Introduction to the Internet Marketing Program
  • 2
    MODULE ONE: Internet Marketing Foundations
    • Download Module One Handout
    • [Infographic] Internet Marketing Services Wheel
    • Lesson 1: Internet Marketing 101
    • Lesson 2: Eight Core Internet Marketing VA Services
  • 3
    MODULE TWO: Internet Marketing Strategy & Planning
    • Download Module Two Handout
    • Lesson 1: Three Phases of an Effective Internet Marketing Strategy
    • Lesson 2: Conducting an Effective Internet Marketing Assessment
    • Lesson 3: Build Your Internet Marketing Strategy & Action Plan
    • [PDF] Internet Marketing Assessment Form
    • [PDF] Business Needs Assessment Checklist
    • [PDF] Internet Marketing Action Plan Template
    • [Word Version] Internet Marketing Action Template
  • 4
    QUIZ ONE
    • Quiz #1: Module 1 & 2
  • 5
    MODULE THREE: Online Market Research
    • Download Module 3 Handout
    • Intro to Online Market Research
    • Lesson 1: Target Audience Research
    • Lesson 2: Online Competitor Research
    • Lesson 3: Test the Market
    • [PDF] Online Market Research Tools
    • [PDF] Audience Research Planning Template
    • Sample Online Competitor Report
  • 6
    MODULE FOUR: Marketing Funnel and Page Creation
    • Download Module 4 Handout
    • Lesson 1: Intro to Online Marketing Funnels
    • Lesson 2: Create Free Signature Offer
    • Lesson 3: Create Marketing Pages
    • Lesson 4: Create Email Sequences
    • LeadPages Tutorial
    • OptimizePress Tutorial
    • Clickfunnels Tutorial
    • [PDF] Sales Page Planner Template
    • [PDF] Funnel Creator Template
    • [PDF] Squeeze Page Planner Template
  • 7
    QUIZ TWO
    • Quiz #2: Module 3 & 4
  • 8
    MODULE FIVE: Email List Building and Marketing
    • Download Module 5 Handout
    • Lesson 1: Email Marketing Foundations
    • Lesson 2: Create Email Marketing Strategy & Planning
    • Lesson 3: Set Up Email Campaign
    • Lesson 4: Manage Email List and Communication
    • Lesson 5: Build Email List
    • [PDF] Email Marketing Needs Assessment
    • [PDF] Email Marketing Action Plan
    • [PDF] Email Marketing Tools
    • Aweber Tutorial
    • Mailchimp Tutorial
  • 9
    MODULE SIX: Content Marketing & Management
    • Download Module 6 Handout
    • Lesson 1: Content Marketing Foundations
    • Lesson 2: Build Your Content Marketing Strategy
    • Lesson 3: Create Content Calendar and Plan
    • Lesson 4: Create and Distribute Online Content
    • [PDF] Content Marketing Assessment
    • [PDF] Content Marketing Tool Guide
  • 10
    QUIZ THREE
    • Quiz #3: Module 5&6
  • 11
    MODULE SEVEN: Keyword Research & Search Engine Optimization
    • Download Module 7 Handout
    • Lesson 1: Search Engine Marketing Foundations
    • Lesson 2: SEO Assessment
    • Lesson3: Research & Select Keywords
    • Lesson 4: Optimize Your Online Presence
    • Lesson5: Track Search Engine Results
    • [PDF] SEO Questionnaire
    • [PDF] SEO Tool Guide
    • [PDF] SEO Essentials Checklist
    • Sample Keyword Research Template
    • Sample Search Engine Position Report
  • 12
    MODULE EIGHT: Affiliate Management & Support
    • Download Module 8 Handout
    • Lesson 1: Affiliate Marketing Foundations
    • Lesson 2: Creating Your Affiliate Marketing Strategy
    • Lesson 3: Identify Affiliate Program Structure
    • Lesson 4: Set up Affiliate Program
    • Lesson 5: Research and Recruit Affiliates
    • Lesson 6: Track and Manage Affiliate Relationships
    • [PDF] Affiliate Marketing Assessment
    • [PDF] Affiliate Program Tools
    • [PDF] Sample Affiliate Partner Kit
    • [DOC] Sample Affiliate Agreement
    • Sample Affiliate Performance Report
  • 13
    QUIZ FOUR
    • Quiz #4: Module 7 & 8
  • 14
    MODULE NINE: Website Tracking & Analytics
    • Download Module 9 Handout
    • Lesson 1: Website Analytics Foundations
    • Lesson 2: Four Steps to Building a Website Analytics System
    • Lesson 3: Set Up Google Analytics Program
    • [Tutorial] Google Analytics Demo
    • Lesson 4: Create and Track Website Analytics
    • [PDF] Website Terminology Guide
    • [Google Spreadsheet] Website Tracking Reports
  • 15
    MODULE TEN: Internet Marketing Services, Rates & Packages
    • Download Module 10 Handout
    • Building a Profitable Internet Marketing Service
  • 16
    Final Course Survey
    • Final Internet Marketing VA Course Survey