Become a SEO Specialist

Duration: 3.44 hours

Every client wants to receive a steady stream of free, targeted traffic from the Search Engines. But, how does that happen given the ongoing changes Google make to their algorithm. In this course, you will learn how to do effective keyword research for your clients and optimize website content to get listed high in the Search Engines. You will also discover new free and low-cost Search Engine tools that will make it easier for your client to see improved results and rankings in the Search Engines. Finally, you will learn how to package and price your SEO services.

Course curriculum

  • 1
    MODULE ONE: Search Engine Fundamentals
    • Download Module One Handout
    • LESSON 1: The Power of the Google Search Engine
    • LESSON 2: Understanding Search Engines
    • LESSON 3: Four Types of Search Intent
    • LESSON 4: What is SEO
    • LESSON 5: Three Components for SEO
  • 2
    MODULE TWO: SEO Strategy & Set Up
    • Download Module Two Handout
    • LESSON 1: SEO Audit
    • LESSON 2: SEO Audit Tools
    • LESSON 3: SEO Assessment and Review
    • LESSON 4: Basic SEO Set Up
    • SEO Audit Guide
  • 3
    MODULE THREE: Keyword Research Tips and Tools
    • Download Module Three Handout
    • LESSON 1: Five Questions to Guide Your Keyword Research
    • LESSON 2: Five Common Keyword Research Mistakes
    • LESSON 3: Brainstorm the Right Keywords with Ubersuggest
    • LESSON 4: Analyze Keyword Competition
    • LESSON 5: Refine and Finalize Your Keyword Spreadsheet
    • Sample Keyword Research Spreadsheet
  • 4
    MODULE FOUR: SEO Strategies & Link Building
    • Download Module Four Handout
    • LESSON 1: SEO Principles to Live By
    • LESSON 2: On Page SEO Strategies
    • LESSON 3: Link Building
    • SEO Tools Guide
    • SEO Checklist
  • 5
    MODULE FIVE:Track Search Engine Rankings and Results
    • Download Module Five Handout
    • LESSON 1: Introduction to SEO Tracking
    • LESSON 2: Search Engine Rankings
    • LESSON 3: Tracking Backlinks
    • LESSON 4: Search Engine Traffic
    • LESSON 5: Sales Conversions
    • Keyword Tracking Spreadsheet
  • 6
    MODULE SIX: Become an SEO Specialist
    • Download Module Six Handout
    • LESSON 1: Why Become a SEO Specialist
    • LESSON 2: Core SEO Services
    • LESSON 3: What to Charge
    • LESSON 4: Getting Your First SEO Client

Course Reviews

  • Balanced Blend of technical detail and business perspective

    Kishore Krishna

    This course (meaty:-)) is quite comprehensive and rapidly can bring a beginner with some knowledge of digital marketing up to speed on what SEO is and how to...

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    This course (meaty:-)) is quite comprehensive and rapidly can bring a beginner with some knowledge of digital marketing up to speed on what SEO is and how to build a service around SEO. I wish there was a worked example as a guide apart from the freelanceu one that the learner could walk through at their own pace - a library of these would be helpful to refer to. Also, a tutorial interview with someone doing this work would be great. Of course, the course would be longer still!

    Read Less

Instructor(s)

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."