Build a Powerful Linkedin Marketing Platform
Duration: 3.7 hours
Course curriculum
-
1
MODULE ONE: Linkedin Foundations
- Download Module One Handout
- LESSON 1: Intro to LInkedin
- LESSON 2: What's New at Linkedin
- LESSON 3: Linkedin Marketing Platform
- LESSON 4: Quick Tour of Linkedin
-
2
MODULE TWO: Build Your Linkedin Marketing Strategy
- Download Module Two Handout
- LESSON 1: Conduct a Linkedin Audit
- LESSON 2: Complete a Linkedin Assessment
- LESSON 3: Conduct a Linkedin Action Plan
- Linkedin Marketing Audit
- Social Media Action Plan Template
-
3
MODULE THREE: Optimize Your Linkedin Presence
- Download Module Three Handout
- LESSON 1: Intro to Linkedin Profiles
- LESSON 2: Optimze Your Linkedin Profile Part 1
- LESSON 3: Optimize Your Linkedin Profile Part 2
- LESSON 4: Optimize Your Linkedin Profile Part 3
- LESSON 5: Create Linkedin Company Page
- LESSON 6: Linkedin Groups
- Linkedin Profile Checklist
- Linkedin Company Page Checklist
-
4
MODULE FOUR: Post Great Content in Linkedin
- Download Module Four Handout
- LESSON 1: Types of Linkedin Posts Part 1
- LESSON 2: Types of Linkedin Posts Part 2: Articles
- LESSON 3: Types of Linkedin Posts Part 3
-
5
MODULE FIVE: Engage Your Audience in Linkedin
- Download Module Five Handout
- LESSON 1: Research Ideal Connections
- LESSON 2: Make Meaningful Connections
- LESSON 3: Engage Your Linkedin Connections
-
6
MODULE SIX: Promote Your Business in Linkedin
- Download Module Six Handout
- LESSON 1: Promote Your Business Part One
- LESSON 2: Promote Your Business Part Two
- LESSON 3: Measure Linked Marketing Results
- LESSON 4: Course Summary
Instructor
-
Craig Cannings
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
Course Reviews
-
Good training for B2B companies
George Osei Agyei
As someone with a B2B company operating in the digital marketing space, this training will go a long way to improve my targeting abilities to grow my busines...
Read MoreAs someone with a B2B company operating in the digital marketing space, this training will go a long way to improve my targeting abilities to grow my business. Thank you Freelance University
Read Less -
LinkedIn Marketing Specialist
Jane Hoffman
Lots of great and very helpful information.
Lots of great and very helpful information.
Read Less -
Loved it!
Abigail Agbosu
Simple well thought out steps. Easy to grasp
Simple well thought out steps. Easy to grasp
Read Less -
My Review of the Linkedin Marketing Specialist Course
Esther White
I really appreciate FreelanceU for offering this course. It was good to learn about this social media platform not only to promote my business but that I can...
Read MoreI really appreciate FreelanceU for offering this course. It was good to learn about this social media platform not only to promote my business but that I can also offer it as a service.
Read Less -
Excellent course!
Nadege Attis
Excellent and thorough course. I took the course to improve my personal Linkedin and company page rather than for a client and it has more than I needed. Hig...
Read MoreExcellent and thorough course. I took the course to improve my personal Linkedin and company page rather than for a client and it has more than I needed. Highly recommend!
Read Less -
Excellent!
Aleksandra Cisic
Excellent!
Excellent!
Read Less