Build a Powerful Linkedin Marketing Platform

Linkedin is the ideal platform to make meaningful connections with a target client/customer audience. In this course, we will show you… * How to build a compelling and complete profile that attracts the right audience * The ideal types of content to post and share in Linkedin * How to post relevant Linkedin articles * How to leverage Linkedin videos * The keys to optimizing your profile for the Linkedin Search Engine * How to research and make a personalized connection with your client prospects and so much more!
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Course curriculum

  • 1
    MODULE ONE: Linkedin Foundations
    • Download Module One Handout
    • LESSON 1: Intro to LInkedin
    • LESSON 2: What's New at Linkedin
    • LESSON 3: Linkedin Marketing Platform
    • LESSON 4: Quick Tour of Linkedin
  • 2
    MODULE TWO: Build Your Linkedin Marketing Strategy
    • Download Module Two Handout
    • LESSON 1: Conduct a Linkedin Audit
    • LESSON 2: Complete a Linkedin Assessment
    • LESSON 3: Conduct a Linkedin Action Plan
    • Linkedin Marketing Audit
    • Social Media Action Plan Template
  • 3
    MODULE THREE: Optimize Your Linkedin Presence
    • Download Module Three Handout
    • LESSON 1: Intro to Linkedin Profiles
    • LESSON 2: Optimze Your Linkedin Profile Part 1
    • LESSON 3: Optimize Your Linkedin Profile Part 2
    • LESSON 4: Optimize Your Linkedin Profile Part 3
    • LESSON 5: Create Linkedin Company Page
    • LESSON 6: Linkedin Groups
    • Linkedin Profile Checklist
    • Linkedin Company Page Checklist
  • 4
    MODULE FOUR: Post Great Content in Linkedin
    • Download Module Four Handout
    • LESSON 1: Types of Linkedin Posts Part 1
    • LESSON 2: Types of Linkedin Posts Part 2: Articles
    • LESSON 3: Types of Linkedin Posts Part 3
  • 5
    MODULE FIVE: Engage Your Audience in Linkedin
    • Download Module Five Handout
    • LESSON 1: Research Ideal Connections
    • LESSON 2: Make Meaningful Connections
    • LESSON 3: Engage Your Linkedin Connections
  • 6
    MODULE SIX: Promote Your Business in Linkedin
    • Download Module Six Handout
    • LESSON 1: Promote Your Business Part One
    • LESSON 2: Promote Your Business Part Two
    • LESSON 3: Measure Linked Marketing Results
    • LESSON 4: Course Summary

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

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