Digital Marketing Strategies for Local Businesses

Duration: 1.8 hours

One of the best ways to find new clients is to look in your own backyard! There are many local businesses who are excellent at their craft, but struggle with employing digital marketing strategies to build their visibility and results. In this workshop, you will learn some new digital marketing strategies to help your local clients get noticed by the right audience. You will discover how to set up and optimize “Google My Business,” local Facebook Ads as well as many other effective local marketing strategies. This workshop could pave the way to you adding a whole bunch of new local clients!
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Course curriculum

  • 1
    Local Digital Marketing Success
    • Download Course Handout
    • Lesson 1: Local Digital Marketing Introduction
    • Lesson 2: Types of Local Clients
    • Lesson 3: Local Client Discovery Call
    • Lesson 4: Website Presence
    • Lesson 5: Google My Business Part 1
    • Lesson 6: Google My Business Part 2
    • Lesson 7: Local Social Media Marketing
    • Lesson 8: Paid Advertising
    • Lesson 9: Email Marketing
    • Lesson 10: Content Marketing
    • Lesson 11: Mobile Marketing
    • Local Digital Marketing Tools
    • Google My Business Set-Up Checklist

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews

  • Provide a clear path to success for your local clients

    Susan Weeks

    By following the clear steps in this workshop you can not only develop your own business to serve local clients BUT you also have clear steps to apply to you...

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    By following the clear steps in this workshop you can not only develop your own business to serve local clients BUT you also have clear steps to apply to your clients businesses too, to help them attract more local clients and customers and grow. Local marketing is a great place to start looking for clients, and can be done quite quickly.

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  • Local Digital Marketing Course

    Esther White

    Hi Craig, I just finished the local digital marketing course. It was great and opened my eyes to a new opportunity to offer to local clients. I'm trying to g...

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    Hi Craig, I just finished the local digital marketing course. It was great and opened my eyes to a new opportunity to offer to local clients. I'm trying to get my VA biz started and need a service that offers value. I believe this one would.

    Read Less

  • Thanks sooooo much for providing a workshop geared to hel...

    Joan Powell

    I am going through the Digital Marketer cert and branched off into this because I have friends who are local biz owners, and the bells were just going off as...

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    I am going through the Digital Marketer cert and branched off into this because I have friends who are local biz owners, and the bells were just going off as I went through this course! I hope to use these tools to help business owners in my area build their online presence, especially with the impact COVID19 has made on everyone.

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