Mastering MailChimp

MailChimp is most popular email platform used by small business clients today with over 11 million active users. In this workshop, you will discover how to set up a new account, import email lists, create and schedule email broadcasts as well as a number of cool automations. MailChimp offers a FREE version that you will be able to use to practice and get ready to deliver in-demand MailChimp services to your clients.
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Course curriculum

  • 1
    INTRODUCTION
    • Course Introduction
  • 2
    MODULE ONE: Intro to MailChimp
    • Download Module One Handout
    • LESSON 1: Intro to MailChimp
    • LESSON 2: Offering MailChimp Services
    • LESSON 3: Important Email Audience Considerations
    • LESSON 4: The Audience Concept in MailChimp
    • LESSON 5A: Getting Started in MailChimp
    • LESSON 5B: MailChimp Dashboard and Settings
    • LESSON 5C: MailChimp Audience
    • Module One Resources
  • 3
    MODULE TWO: Communicate with Your Email Audience
    • Download Module Two Handout
    • LESSON 6: Tags Segments and Groups
    • LESSON 7: Content Studio
    • LESSON 8A: Sign up Forms
    • LESSON 8B: Using the Form Builder
    • LESSON 8C: Embedded Forms
    • LESSON 8D: PopUp Forms
    • LESSON 8E: Sign Up Form on Facebook Book
    • LESSON 8F: WordPress Plugin for Mailchimp
    • LESSON 9: Design and Use Email Templates
    • LESSON 10: Send Email Campaign to Audience
    • Module Two Resources
  • 4
    MODULE THREE: Grow Your Email Audience
    • Download Module Three Handout
    • LESSON 11: Use and Customize Social Cards
    • LESSON 12A: Use MailChimp Automations (Single)
    • LESSON 12B: Use MailChimp Automations (Series)
    • LESSON 13: Connect a Blog with RSS
    • LESSON 14: MailChimp Landing Pages
    • LESSON 15: Use MailChimp to Post Social Media
    • LESSON 16: Create and Send Social Ads
    • Module Three Resources
  • 5
    MODULE FOUR: Understanding Email Audience
    • Download Module Four Handout
    • LESSON 17: Use a Simple Poll or Survey
    • LESSON 18A: Tracking, Analytics and Reports
    • LESSON 18B: Tracking and Reporting Tutorial
    • Module Four Resources
  • 6
    MODULE FIVE: Ecommerce Tools and Email Marketing Services
    • Download Module Five Handout
    • LESSON 19A: The Power of Mailchimp and Ecommerce
    • LESSON 19B: Mailchimp Ecommerce Tutorial
    • LESSON 20: Mailchimp Services Revisited
  • 7
    Course Wrap-Up
    • Course Wrap-Up

Instructor

  • Susan Weeks

    Susan Weeks

    Technology Instructor

    Susan Weeks wears several online hats. Online marketing & content marketing consultant, podcast host of the Stitchery Stories podcast, podcast producer, mentor, and technical training.She started her professional career as a mainframe computer programmer, working in the automotive industry and international banking, whilst living in the North of England. An opportunity to study for a Training & Development qualification whilst at Nissan laid a strong foundation which paved the way for a major opportunity at her next corporate job. Susan developed and delivered technical training programmes to enable the company to expand with a pipeline of experienced and trained staff ready to work with international banking clients. This grew into establishing a training department and managing and growing a team of trainers to serve the rapidly expanding and successful organization.Fast forward a few years and a few unexpected life experiences. Her online career developed whilst living in France, when her son was old enough to go to school, so Susan set about finding a way to take the best of her professional IT career and earn a living in rural France. She discovered VAClassroom in 2008 and has been a part of the community since those early days.Imagine her delight at this latest evolution of her career.... Creating technical training for VAClassroom University. She gets to combine her love of training and helping people to be the best they can be, with her love of learning, her technical IT skills, and an interesting online business. Susan is delighted that these strands have come together. She hopes you will be equally delighted with learning new skills and growing your business around them. Let's get started!

Course Reviews

  • MailChimp Marketing and Management

    Jennifer Simons

    I was astounded by the end of the course on what I can do with a free MailChimp account. Well done

    I was astounded by the end of the course on what I can do with a free MailChimp account. Well done

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  • MailChimp Marketing & Management Course

    Susan Wright

  • Mailchimp marketing and managment

    Natalie Basalo

  • Great Course!

    Judy Strain

    I absolutely loved this course. Every step was so perfectly explained. I feel very confident that I will be able to perform the services as a Mailchimp Speci...

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    I absolutely loved this course. Every step was so perfectly explained. I feel very confident that I will be able to perform the services as a Mailchimp Specialist.

    Read Less
  • So much great information

    Susan Beatty

    So much information in this course. Mailchimp is much more than I expected and each piece is really explained in great detail.

    So much information in this course. Mailchimp is much more than I expected and each piece is really explained in great detail.

    Read Less
  • Great course!

    Garcia Thomas

    I’m a newbie with email marketing. I can see myself revisiting this Mailchimp course over & over again. Thank you Susan, Craig & Kelly!

    I’m a newbie with email marketing. I can see myself revisiting this Mailchimp course over & over again. Thank you Susan, Craig & Kelly!

    Read Less