Setting Up Google Analytics & Providing Tracking Reports

For any business with an online presence, it is vital to understand how your website users are responding to your pages and products. Google Analytics is the key to uncovering valuable information that will help your clients improve how they present their content and market their products and services. In this workshop, you will develop the skills to effectively navigate the often complicated interface of Google Analytics and pull out the exact data and information your clients need to improve their business results.
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Course curriculum

  • 1
    Mastering Google Analytics
    • Download Workshop Handout Here
    • Part 1: Google Analytics Foundations
    • Part 2: Four Key Areas to Track with GA
    • Part 3: Setting Up Your GA Account
    • Part 4: The Google Analytics Admin Panel
    • Part 5: Touring the Google Analytics Dashboard
    • Part 6: Five GA Tracking Reports
    • Sample Google Analytics Report

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
For any business with an online presence, it is vital to understand how your website users are responding to your pages and products. Google Analytics is the key to uncovering valuable information that will help your clients improve how they prese...

Course Reviews

  • Mastering Google Analytics

    Stephanie Finkbeiner

    Thank you for this class! I've been avoiding Google Analytics for a while, but after looking at my own GA account and then taking this class, I feel much bet...

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    Thank you for this class! I've been avoiding Google Analytics for a while, but after looking at my own GA account and then taking this class, I feel much better about using this tool and helping others use it as well. All the examples of how the different data points can be used in different scenarios were especially helpful.

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  • Mastering Google Analytics

    Janice Hurlburt

    In depth course. It covered all the areas I needed to know and not going too deep in areas that you don't need. GREAT

    In depth course. It covered all the areas I needed to know and not going too deep in areas that you don't need. GREAT

    Read Less