• Susan Weeks

    Susan Weeks

    Technology Instructor

    Susan Weeks wears several online hats. Online marketing & content marketing consultant, podcast host of the Stitchery Stories podcast, podcast producer, mentor, and technical training.She started her professional career as a mainframe computer programmer, working in the automotive industry and international banking, whilst living in the North of England. An opportunity to study for a Training & Development qualification whilst at Nissan laid a strong foundation which paved the way for a major opportunity at her next corporate job. Susan developed and delivered technical training programmes to enable the company to expand with a pipeline of experienced and trained staff ready to work with international banking clients. This grew into establishing a training department and managing and growing a team of trainers to serve the rapidly expanding and successful organization.Fast forward a few years and a few unexpected life experiences. Her online career developed whilst living in France, when her son was old enough to go to school, so Susan set about finding a way to take the best of her professional IT career and earn a living in rural France. She discovered VAClassroom in 2008 and has been a part of the community since those early days.Imagine her delight at this latest evolution of her career.... Creating technical training for VAClassroom University. She gets to combine her love of training and helping people to be the best they can be, with her love of learning, her technical IT skills, and an interesting online business. Susan is delighted that these strands have come together. She hopes you will be equally delighted with learning new skills and growing your business around them.Let's get started!
OptimizePress is another very powerful landing page theme and plugin for WordPress. In this course, you will learn how to quickly set up marketing funnels and all types of landing pages within the WordPress environment. You will discover how to integrate OptimizePress with popular email platforms such as MailChimp to ensure your client’s marketing funnel is running smoothly.

Course Reviews

  • Great Course!!!

    Chanita Lohy

    Thank you Susan for the course and it very clear presentation...

    Thank you Susan for the course and it very clear presentation...

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  • OptimizePress Training

    Tara Kachaturoff

    I really enjoyed the OptimizePress Training with Susan Weeks. Very well done. There's a lot to this tool and Susan created a way to communicate a lot of info...

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    I really enjoyed the OptimizePress Training with Susan Weeks. Very well done. There's a lot to this tool and Susan created a way to communicate a lot of information in an easy-to-learn format. The sandbox was very helpful so that we could practice what we learned along the way. Practice makes all the difference. Susan's various funnel diagrams made things easy to understand and provided a great foundation and overview for the various lessons. I learned a lot from this training and know that there's still much to learn (and practice) in order to be skillful at using OptimizePress. This course provides a solid foundation upon which to build my future learning. I would highly recommend it. Thanks Susan for a wonderful course!

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Course curriculum

  • 1
    Module 1: Welcome to OptimizePress Success
    • Welcome Video
    • OptimizePress Sandbox Instructions
  • 2
    Module 2: Introduction to OptimizePress
    • Download Module 2 Handout
    • What is OptimizePress?
    • Features and Benefits of OptimizePress
  • 3
    Module 3: Setting Up OptimizePress
    • Download Module 3 Handout
    • Installing OptimizePress
    • Create Marketing Page & Content Templates
    • Live Editor Settings
    • Using the Live Editor to Build Pages - Elements
    • Using the Live Editor to Build Pages - Rows
  • 4
    Module 4: Create a Simple Lead Capture Funnel
    • Download Module 4 Handout
    • Introduction to Lead Capture Pages
    • Create a Lead Capture Page with Email Optin Box
    • Create a Lead Capture Page without Template
    • Create a Thank You Page
  • 5
    Module 5: The Overlay Optimizer
    • Download Module 5 Handout
    • Setting Up a 2-Step Optin
    • Create Optin Box in a Pop Up Window
    • Display Other Content in a Pop Up Window
  • 6
    Module 6: Create a Webinar Registration Funnel
    • Download Module 6 Handout
    • Elements of a Webinar Registration Page
    • Build a Webinar Registration Page
    • Build a Webinar Confirmation Page
  • 7
    Module 7: Create a Product Launch Funnel
    • Download Module 7 Handout
    • Intro to Product Launch Funnels
    • Create the Launch Content Pages
    • Working with the Launch Funnel & Launch Suite
    • Connecting the Different Parts of the Funnel
    • A Working Funnel & Setting Up an Evergreen Funnel
  • 8
    Module 8: Create a Sales Pages Funnel
    • Download Module 8 Handout
    • Essential Elements of a Sales Page
    • Build a Sales Page with New Elements
  • 9
    Module 9: Split Testing & Analytics
    • Download Module 9 Handout
    • Split Testing & Analytics in OptimizePress
  • 10
    Module 10: Course Wrap-Up
    • Course Wrap-Up