• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
The New Online Events Management Program is designed to give you the skills, tools, and strategies to set up, manage, produce, and distribute a variety of Online Events including teleseminars, webinars, and live streaming events. The program will give you a practical walk-through of a few of the most popular webinar tools available and will offer a clear blueprint for effectively marketing all your client’s online events!

Course Reviews

  • Great Course!

    Judy Strain

    Very detailed curriculum. Great for beginner Online Event Management & Marketing! Great tips for those with some experience too

    Very detailed curriculum. Great for beginner Online Event Management & Marketing! Great tips for those with some experience too

    Read Less
  • Online Event Management

    Tara Kachaturoff

    Excellent course that will give you a good overview of all the different parts of planning and implementing a virtual event. Great information, supplemented ...

    Read More

    Excellent course that will give you a good overview of all the different parts of planning and implementing a virtual event. Great information, supplemented by assessments, trackers and other downloadable items that will facilitate planning your next event.

    Read Less

Course curriculum

  • 1
    Course Introduction
    • Welcome to the Online Event Management Program
    • [PDF] Online Event Management Infographic
  • 2
    Online Events Foundations
    • Download Module Handout Here
    • Lesson 1: Introduction to Online Events
    • Lesson 2: Ten Steps to Online Event Management
    • Lesson 3: Online Events Mediums and Models
    • Online Event Review Checklist
  • 3
    Step One: Conduct an Online Event Assessment
    • Download Step One Handout Here
    • Conduct Online Event Assessment
    • Online Event Assessment Guide
  • 4
    Step Two: Build Your Online Event Plan
    • Download Step Two Handout Here
    • Build Your Online Event Plan
    • Online Event Project Plan Template
  • 5
    Step Three: Set up the Event Technology
    • Download Step Three Handout
    • Step 3: Set up the Event Technology
    • [Tutorial] FreeConferenceCall
    • [Tutorial] GoToWebinar
    • [Tutorial] Zoom.us
    • [Tutorial] Facebook Live
    • [Tutorial] YouTube Live
    • [PDF] Online Event Technology Resource Guide
  • 6
    Step Four: Market and Promote the Event
    • Download Module Four Handout
    • Step 1: Build Your Event Marketing Pages and Materials
    • Step 2: Set-Up Your Email Sequence
    • Step 3: Promote Your Online Event
    • Sample Webinar Email Sequence
    • [PDF] Event Promotion Strategies
  • 7
    Step Five: Prepare for the Event
    • Download Step 5 Handout
    • Step 5: Final Preparation for Your Online Event
    • [PDF] Event Preparation Checklist
  • 8
    Step Six: Moderate and Manage Event
    • Download Step Six Handout
    • Step 6: Event Moderation
    • [Tutorial] Moderation with Zoom
    • [Tutorial] Moderation with FB Live
    • [PDF] Event Moderation Checklist
  • 9
    Step Seven: Edit and Produce Event Recordings
    • Download Step Seven Handout Here.
    • Step7: Edit and Produce Online Events
    • [Tutorial] Create Intro Videos with Screenflow
    • [PDF] VIdeo Technology Tools
  • 10
    Step Eight: Package and Distribute Event Replay
    • Download Step 8 Handout
    • Step 8: Package and Distribute Event Replay
    • [Tutorial] Uploading Videos to Wistia
    • [Tutorial] Uploading Videos to YouTube
    • [Tutorial] Creating an Event Replay Page on WordPress
  • 11
    Step Nine: Repurpose Event Content
    • Download Step 9 Handout
    • Step 9: Repurpose Online Event Content
  • 12
    Step Ten: Track & Evaluate Event Results
    • Download Step 10 Handout
    • Step 10: Track & Evaluate Event Results
    • Event Tracking Report Template
  • 13
    Online Event Management Services & Packages
    • Download Services Handout
    • Online Event Management Services
  • 14
    Final Survey
    • Complete Final Survey