Discover How to Set Up, Launch, Support, Market & Monetize a Podcast

Duration: 11.6 hours

Podcasts continue to grow in popularity as an excellent way to demonstrate subject authority, expert status and thought leadership. And whilst it may seem as simple as buying a microphone, recording your voice and uploading it somewhere, the reality is somewhat different. Discover the world of podcasting and help coaches, speakers, entrepreneurs, and experts find their voice and spread their message! In this certification course, Susan Weeks will guide you through the practical strategies, steps, and skills needed to set up, launch, support, market and monetize a podcast. She will share plenty of her insider podcasting tips, create a podcast as the course progresses, and get you excited about the possibilities with some cool tools, apps and gadgets! She will also show you how to syndicate your podcast in the most popular platforms including iTunes, Stitcher, Google Podcasts and Spotify.
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Course curriculum

  • 1
    Introduction
    • Podcast Production Intro
  • 2
    Module One: Podcast Strategy & Planning
    • Download Module One Handout
    • Introduction to Podcast Strategy
    • Step 1: Definition of Success
    • Step 2: What Will You Podcast About
    • Step 3: Who is Your Ideal Listener
    • Step 4: Choose Your Podcast Format
    • Step 5: About Your Episodes
    • Module One Worksheet
    • Module One Resources
  • 3
    Module Two: Getting Creative
    • Download Module Two Handout
    • Step 6: Create a Compelling Podcast Title
    • Step 7: Create Intro & Outro
    • Step 8: Create Effective Artwork
    • Module Two Worksheet
    • Module Two Resources
  • 4
    Module Three: Podcast Recording
    • Download Module Three Handout
    • IMPORTANT NOTE
    • Step 9: Episode Preparation
    • Step 10: Recording Location and Equipment
    • Step 11: Recording Your Episode
    • Skype Recorder Demo
    • Zoom Recorder Demo
    • Module Three Worksheet
    • Module Three Resources
    • Example Guest Information
    • Example Show Prompt Sheet
  • 5
    Module Four: Audio Editing
    • Download Module Four Handout
    • Step 12: Audio Editing
    • Module Four Resources
  • 6
    Module Five - Podcast Production
    • Download Module Five Handout
    • Step 13: Podcast SEO
    • Step 14: Episode Creation
    • Demo: Create Podcast Using Auphon
    • Demo: Review of Alitu for Podcast Production
    • Module Five Resources
  • 7
    Module Six: Podcast Hosting
    • Download Module 6 Handout
    • Course Progress review
    • Step 15: Podcast Hosting
    • Libsyn Podcast Hosting
    • [Demo] Setting up Libsyn Account
    • [Demo] Libsyn Tour
    • [Demo] Libsyn Content Menu
    • [Demo] Linking Libsyn Account in Auphonic
    • [Demo] Editing and Publishing Episode in Libsyn
    • Module Six Resources
    • Fix and Optimize Podcast Meta Data
  • 8
    Module Seven: Podcast Production
    • Download Module 7 Handout
    • Podcast Publication: iTunes and Others
    • Podcast Publication: Google Podcasts
    • Demo: Podcasts Connect Tour
    • Module 7 Resources
  • 9
    Module Eight - Podcast Discovery
    • Download Module Eight Handout
    • Step 17 - Podcast Discovery
    • Build Your Podcast Website
    • Demo: Libsyn Web Player
    • Demo: Libsyn Podcast Page
    • Demo: Simple Podcast Press
    • Module Eight Resources
  • 10
    Module Nine - Podcast Launch
    • Download Module Nine Handout
    • Step 18 - Podcast Launch Part 1
    • Step 18 - Podcast Launch Part 2
    • Podcast Charts
    • Podcast Analytics
    • Demo: Libsyn Classic Feed Checks
    • Demo: Apple Podcast Analytics
    • Demo: Apple Charts and Chartable
    • Demo: Libsyn Analytics
    • Module Nine Resources
  • 11
    Module Ten - Podcast Marketing
    • Download Module Ten Handout
    • Podcast Marketing Part 1
    • Podcast Marketing Part 2
    • Podcast Marketing Part 3
    • Podcast Marketing Part 4
    • [Demo] Make Audiograms with Auphonic
    • [Demo] Make Audiograms with Headliner
    • [Demo] Sample Podcast Landing Page
    • Module 10 Resources
  • 12
    Module Eleven - Podcast Workflows
    • Download Module 11 Handout
    • Podcast Workflows
    • [Demo] Documenting SOPs with Trello
    • Sample Show Flow Document
    • Module 11 Resources
  • 13
    Module Twelve - Being a Podcast Guest
    • Download Module 12 Handout
    • Being a Podcast Guest - Part 1
    • Being a Podcast Guest - Part 2
    • Module 12 Resources
  • 14
    Module Thirteen - Podcast Services
    • Download Module 13 Handout
    • Podcast Services - Part 1
    • Podcast Services - Part2
    • Module 13 Resources
  • 15
    Course Wrap-up
    • Course Wrap-up

Instructor

  • Susan Weeks

    Susan Weeks

    Technology Instructor

    Susan Weeks wears several online hats. Online marketing & content marketing consultant, podcast host of the Stitchery Stories podcast, podcast producer, mentor, and technical training.She started her professional career as a mainframe computer programmer, working in the automotive industry and international banking, whilst living in the North of England. An opportunity to study for a Training & Development qualification whilst at Nissan laid a strong foundation which paved the way for a major opportunity at her next corporate job. Susan developed and delivered technical training programmes to enable the company to expand with a pipeline of experienced and trained staff ready to work with international banking clients. This grew into establishing a training department and managing and growing a team of trainers to serve the rapidly expanding and successful organization.Fast forward a few years and a few unexpected life experiences. Her online career developed whilst living in France, when her son was old enough to go to school, so Susan set about finding a way to take the best of her professional IT career and earn a living in rural France. She discovered VAClassroom in 2008 and has been a part of the community since those early days.Imagine her delight at this latest evolution of her career.... Creating technical training for VAClassroom University. She gets to combine her love of training and helping people to be the best they can be, with her love of learning, her technical IT skills, and an interesting online business. Susan is delighted that these strands have come together. She hopes you will be equally delighted with learning new skills and growing your business around them. Let's get started!

Course Reviews

  • .

    Vicky Jean-Joseph

  • I'm still in awe, this course was amazing!

    Eugenia Morgado-Woo

    I'm almost scared to write this review because I know that if you take this course, you'll become one of my biggest competitors lol! In all seriousness, Susa...

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    I'm almost scared to write this review because I know that if you take this course, you'll become one of my biggest competitors lol! In all seriousness, Susan is so knowledgeable, such a great and kind teacher, and such a strategic mind, that I know that if you give it the time it requires, you'll be able to stand out with an incredible podcast!

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  • Podcast Production Specialist

    Lori M

    Wow! Outstanding course. There is a ton of incredible information. This course alone is worth the price of enrollment. Well done!

    Wow! Outstanding course. There is a ton of incredible information. This course alone is worth the price of enrollment. Well done!

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  • Outstanding! A Five-Star Learning Experience

    Tara Kachaturoff

    Susan Weeks is an outstanding instructor! This is probably one of the best courses I've taken in my life! I've never experienced a teaching that is so compre...

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    Susan Weeks is an outstanding instructor! This is probably one of the best courses I've taken in my life! I've never experienced a teaching that is so comprehensive. If you've ever created a course yourself, you can appreciate the amount of planning and effort it took to produce a course of this calibre. I've taken a variety of training on podcasting and this supersedes anything I've experienced up to this point. The amount of detail included in her presentation captures an enormous amount of knowledge in an easy-to-understand and digestible format. At the conclusion of the course, I found myself surprised by how much we covered of this vast and complex topic. In addition, I thoroughly enjoyed the incorporation of her ongoing Case Study. Susan shares how she applied what she teaches in the course to her own popular podcast -- Stitchery Stories. It brings the material alive in an enjoyable and engaging way. And, she provides handouts with links to other resources for further exploration. I highly recommend this course -- whether you’re seeking a general understanding of the topic or wishing to add podcasting to your client offerings. The Podcast Production Specialist Program taught by Susan Weeks is truly a "Five Star" learning experience!

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  • Detailed yet so easy to understand

    Marilyn Narotso

    I took this course because I write show notes for podcasters and was looking to understand the end-to-end process. I think it's important to get familiar wit...

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    I took this course because I write show notes for podcasters and was looking to understand the end-to-end process. I think it's important to get familiar with the podcaster's tools of trade and that is exactly what this course has given me. I downloaded some of the software mentioned here and follow along with the lessons. Will definitely revisit the modules!

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  • Excellent course for aspiring podcasters

    Lindsay King

    This course was very thorough. I'm currently working in the podcasting space as an outreach manager and wanted to get a better understanding of what goes on ...

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    This course was very thorough. I'm currently working in the podcasting space as an outreach manager and wanted to get a better understanding of what goes on behind the scenes. While my client uses different programs, the examples in this course gave me a good idea of the technical, marketing and sales roles that are involved in podcasting. For anyone who is planning to launch a podcast, this course is an excellent resource.

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  • So thorough!

    Rebecca Paciorek

    WOW! When I first started the course I thought "this is going to be so boring." Seriously. I love you Susan but I really did. I was thinking, "how hard can p...

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    WOW! When I first started the course I thought "this is going to be so boring." Seriously. I love you Susan but I really did. I was thinking, "how hard can podcasting be?" Susan took you from the very beginning all the way through from top to bottom and everything in between. I can't believe how thorough this class is. Now, my task over my Christmas break is to go back through the many, many pages of downloads and notes and decide what to do with it all. If you are even CONSIDERING podcasting, take this class. Thanks for all the hard work in creating this one. :)

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  • Wow!

    Cinzia Ruggeri

    The course is great and so is Susan. When I first had the idea to launch a podcast I had no clue of the amount of work behind it and the best part is that no...

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    The course is great and so is Susan. When I first had the idea to launch a podcast I had no clue of the amount of work behind it and the best part is that now that I know it, I'm not scared to go through it, but instead I'm super confident and excited to start and that's only thanks to this course. It cleared all my doubts. I think that's the main characteristic of FreeU: its courses leave you with the confidence that YOU CAN DO IT! Thank you, Susan and thanks to the great FreeU team.

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  • Introduction

    ANITA ROBERTSON

    Susan had a pleasant voice. It would be great to have a background music on-off switch.

    Susan had a pleasant voice. It would be great to have a background music on-off switch.

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