• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
Podcasts continue to grow in popularity as an excellent way to demonstrate subject authority, expert status and thought leadership. And whilst it may seem as simple as buying a microphone, recording your voice and uploading it somewhere, the reality is somewhat different. Discover the world of podcasting and help coaches, speakers, entrepreneurs, and experts find their voice and spread their message! In this certification course, Susan Weeks will guide you through the practical strategies, steps, and skills needed to set up, launch, support, market and monetize a podcast. She will share plenty of her insider podcasting tips, create a podcast as the course progresses, and get you excited about the possibilities with some cool tools, apps and gadgets! She will also show you how to syndicate your podcast in the most popular platforms including iTunes, Stitcher, Google Podcasts and Spotify.

Course Reviews

  • Outstanding! A Five-Star Learning Experience

    Tara Kachaturoff

    Susan Weeks is an outstanding instructor! This is probably one of the best courses I've taken in my life! I've never experienced a teaching that is so compre...

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    Susan Weeks is an outstanding instructor! This is probably one of the best courses I've taken in my life! I've never experienced a teaching that is so comprehensive. If you've ever created a course yourself, you can appreciate the amount of planning and effort it took to produce a course of this calibre. I've taken a variety of training on podcasting and this supersedes anything I've experienced up to this point. The amount of detail included in her presentation captures an enormous amount of knowledge in an easy-to-understand and digestible format. At the conclusion of the course, I found myself surprised by how much we covered of this vast and complex topic. In addition, I thoroughly enjoyed the incorporation of her ongoing Case Study. Susan shares how she applied what she teaches in the course to her own popular podcast -- Stitchery Stories. It brings the material alive in an enjoyable and engaging way. And, she provides handouts with links to other resources for further exploration. I highly recommend this course -- whether you’re seeking a general understanding of the topic or wishing to add podcasting to your client offerings. The Podcast Production Specialist Program taught by Susan Weeks is truly a "Five Star" learning experience!

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  • Detailed yet so easy to understand

    Marilyn Narotso

    I took this course because I write show notes for podcasters and was looking to understand the end-to-end process. I think it's important to get familiar wit...

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    I took this course because I write show notes for podcasters and was looking to understand the end-to-end process. I think it's important to get familiar with the podcaster's tools of trade and that is exactly what this course has given me. I downloaded some of the software mentioned here and follow along with the lessons. Will definitely revisit the modules!

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Course curriculum

  • 1
    Module One: Podcast Foundations
    • Download Module One Handout
    • Podcast Foundations: Part 1
    • Podcast Foundations: Part 2
    • Module One Action Guide
  • 2
    Module Two: Podcast Production & Audio Editing
    • Download Module Two Handout
    • Podcast Production: Part 1
    • Podcast Production: Part 2
    • Module Two Action Guide
    • [Tutorial] Recording With Audacity
    • [Tutorial] iTunes
    • [Tutorial] Creating Intros and Outros
    • [Tutorial] Skype Recorders
    • [Tutorial] Libsyn
    • [Tutorial] Libsyn- Player Embed Code
    • [Tutorial] Stitcher
    • [Tutorial] Auphonic Set Up
  • 3
    Module Three: Podcast Launch & Social Media Strategies
    • Download Module Three Handout
    • Podcast Launch: Part 1
    • Podcast Launch: Part 2
    • Module Three Action Guide
  • 4
    Module Four: Marketing and Monetizing Your Podcast
    • Download Module Four Handout
    • Marketing Your Podcast: Part 1
    • Marketing Your Podcast: Part 2
    • Module Four Action Guide
    • Memorandum of Understanding
    • Sample Podcasting Consulting Offer
    • Sample Podcast Outline