Discover the Steps & Skills Needed to Set Up, Launch and Market a Podcast

Podcasts continue to grow in popularity as an excellent way to demonstrate subject authority, expert status and thought leadership. And whilst it may seem as simple as buying a microphone, recording your voice and uploading it somewhere, the reality is somewhat different. Discover the world of podcasting and help coaches, speakers, entrepreneurs, and experts find their voice and spread their message! In this certification course, Susan Weeks will guide you through the practical strategies, steps, and skills needed to set up, launch, support, market and monetize a podcast. She will share plenty of her insider podcasting tips, create a podcast as the course progresses, and get you excited about the possibilities with some cool tools, apps and gadgets! She will also show you how to syndicate your podcast in the most popular platforms including iTunes, Stitcher, Google Podcasts and Spotify.
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Course curriculum

  • 1
    Module One: Podcast Foundations
    • Download Module One Handout
    • Podcast Foundations: Part 1
    • Podcast Foundations: Part 2
    • Module One Action Guide
  • 2
    Module Two: Podcast Production & Audio Editing
    • Download Module Two Handout
    • Podcast Production: Part 1
    • Podcast Production: Part 2
    • Module Two Action Guide
    • [Tutorial] Recording With Audacity
    • [Tutorial] iTunes
    • [Tutorial] Creating Intros and Outros
    • [Tutorial] Skype Recorders
    • [Tutorial] Libsyn
    • [Tutorial] Libsyn- Player Embed Code
    • [Tutorial] Stitcher
    • [Tutorial] Auphonic Set Up
  • 3
    Module Three: Podcast Launch & Social Media Strategies
    • Download Module Three Handout
    • Podcast Launch: Part 1
    • Podcast Launch: Part 2
    • Module Three Action Guide
  • 4
    Module Four: Marketing and Monetizing Your Podcast
    • Download Module Four Handout
    • Marketing Your Podcast: Part 1
    • Marketing Your Podcast: Part 2
    • Module Four Action Guide
    • Memorandum of Understanding
    • Sample Podcasting Consulting Offer
    • Sample Podcast Outline

Instructor

  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
The Podcasting Production Specialist program will help you discover the exciting, wide-open world of podcasting, where you can build a great stream of income helping coaches, speakers, entrepreneurs and experts spread their message! In this coachi...

Course Reviews

  • Podcast Production Specialist

    Stephanie McLaughlin

    This was great! I knew about podcasting but not all the pieces for putting it together. I was really simple. Now let's see what I can do :).

    This was great! I knew about podcasting but not all the pieces for putting it together. I was really simple. Now let's see what I can do :).

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  • Podcast Production Specialist - the foundations for a gre...

    Susan Weeks

    I took this class 'live' when it was launched by VAClassroom in Autumn 2015. Only 2 weeks beforehand I had declared that I was turning into a 'course junkie'...

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    I took this class 'live' when it was launched by VAClassroom in Autumn 2015. Only 2 weeks beforehand I had declared that I was turning into a 'course junkie' and therefore I wasn't doing any more courses until I decided my new niche...LOL! That decision lasted a whole week until three former & existing clients asked me about podcasting within a few days. And I was already supporting a client podcast (and had been for the previous 4 years). So, I thought it worthwhile to add some new learning to my existing practical skills. I am so glad I decided to do 'just one more course' and take the Podcast Production Specialist class. It was pivotal in me deciding to focus on podcasting as my main niche. It has given me fantastic scope for my business development. It has also given me fantastic scope for personal development too as I have definitely 'come out of hiding' and have been a guest on several podcasts, and have finally got to launch my own podcast too. I find the range of work interesting and also creative, and it is a very good niche for marketing and delivering specific service packages.

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  • Hands-On, Step-by-Step, A-to-Z Path from Hesitation to Po...

    Ranee Boyd Tomlin, PhD

    Doug is methodical, thorough, authentic, experienced, and caring. He brings each of those skills to his teaching of this course and provides all the necessar...

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    Doug is methodical, thorough, authentic, experienced, and caring. He brings each of those skills to his teaching of this course and provides all the necessary information and resources for anyone interested in becoming a Podcast Production Specialist. This is an excellent learning experience, which I highly recommend for anyone who wants to offer the types of services Doug knows and explains well. My only concerns were these: First, at the time of my course completion, the material was already two years old. In the world of online business and technology, things change quickly, so I was concerned whether important information was already outdated. Second, although Doug strongly recommended focusing on the specific skills of podcast production that best fit our individual interests and experience, I received the impression that many clients will need assistance with social media marketing and website design as part of podcast services. Those are not areas in which I have a great deal of interest, and I don't want to get started on this path and belatedly learn that my clients consistently want services I don't want to offer. So I still have some questions and research, even after completing the course.

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