Five Steps to Launching Products for Any Type of Client

Duration: 2.5 hours

Digital Product Launches have become an in-demand service for Entrepreneurs launching all types of products including courses, books, coaching programs, software and memberships, to name a few.

In the PLM program, we will teach you a practical system and set of steps for planning, setting up and running a highly successful launch for your clients. We will walk you through five core phases of any successful product launch: Strategy, Planning, Preparation, Implementation, and Evaluation. It’s time to add an awesome new income stream to your business as a highly sought-after Product Launch Manager.

Course curriculum

  • 1
    Course Introduction
    • Introduction the Product Launch Manager Program
  • 2
    MODULE ONE: Product Launch Foundations
    • Download Module One Handout
    • LESSON 1: The Psychology of Product Launches
    • LESSON 2: Five Product Launch Campaigns
    • LESSON 3: Product Launch Types
    • LESSON 4: Product Launch Mediums
    • LESSON 5: Product Launch Stages
    • LESSON 6: Why Become a Product Launch Manager?
  • 3
    MODULE TWO: Assessing the Launch
    • Download Module Two Handout
    • LESSON 1: Product Launch Fails
    • LESSON 2: Assess Product
    • LESSON 3: Research Market
    • LESSON 4: Identify Launch Offer
    • LESSON 5: Create Launch Goals
    • Product Launch Assessment
  • 4
    MODULE THREE: Planning the Launch
    • Download Module Three Handout
    • LESSON 1: Map the Product Launch
    • LESSON 2: Identify Assets and Gaps
    • LESSON 3: Project Plan the Launch
    • LESSON 4: Build the Toolbox
    • Product Launch Toolbox
    • Product Launch Mindmap
  • 5
    MODULE FOUR: Preparing for the Launch
    • Download Module Four Handout
    • LESSON 1: Preparing for the Launch
    • LESSON 2: Pre-Pre-Launch
    • LESSON 3: Pre-Launch
    • LESSON 4: Launch
  • 6
    MODULE FIVE: Marketing the Launch
    • Download Module Five Handout
    • LESSON 1: Launch Traffic and Conversions
    • LESSON 2: Six Launch Marketing Channels Part One
    • LESSON 3: Six Launch Marketing Channels Part Two
  • 7
    MODULE SIX: Implementing & Evaluating the Launch
    • Download Module Six Handout
    • LESSON 1: Final Check Before Launch
    • LESSON 2: Evaluate Launch Results
    • Launch Evaluation Checklist
  • 8
    MODULE SEVEN: Design a Product Launch Management Service
    • Download Module Seven Handout
    • LESSON 1: Building a PLM Service Part 1
    • LESSON 2: Building a PLM Service Part 2


  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Course Reviews

  • One of my favourite courses!

    Desi-Ann Gordon

    I enjoyed every module in this course. It is just what I need since I’m offering course creation and management services (perfect complementary service). Cra...

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    I enjoyed every module in this course. It is just what I need since I’m offering course creation and management services (perfect complementary service). Craig, as usual, explains even the most technical aspects in bite-sized amounts so it was easy to grasp. Thanks FreeU!

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