Discover How to Launch Books, Products, Programs and Events

The Product Launch Specialist Program will help you to master new product launch skills, systems, and tools to attract a wave of clients in desperate need of your help with book, product, program, and event launches! In this course, you will walk through the product launch strategy, planning, and implementation phases so you can help your clients set up and run killer product launches!
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Course curriculum

  • 1
    PART ONE: Introduction to Online Product Launches
    • Download Part One Handout
    • Product Launch Foundations
    • Product Launch Types and Models Part 1
    • Product Launch Types and Models Part 2
    • Building a Powerful Launch Offer
  • 2
    PART TWO: Product Launch Planning
    • Download Part Two Handout
    • Product_Launch_Planner
    • Create Your Product Launch Roadmap
    • Your Product Launch Toolbox
    • Setting-Up the Product Launch Sequence
    • Product_Launch_Toolbox
    • Product_Launch_Tasks
  • 3
    PART THREE: Marketing & Tracking Your Online Product Launch
    • Download Part Three Handout
    • Case Example: Four Different Launch Sequences
    • Product Launch Marketing Strategies
    • Product Launch Tracking and Evaluation
    • Example Affiliate Marketing Materials
  • 4
    PART FOUR: Product Launch Support Services & Packages
    • Download Part Four Handout
    • Building Your Product Launch Service the Right Way!

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
The Product Launch VA Program will help you to master new product launch skills, systems and tools to attract a wave of clients in desperate need of your help with book, product, program and event launches! In this course, you will walk through th...

Course Reviews

  • Awesome!

    Maria Janel Mladenovic

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  • Another Program That Delivers!

    Cindy Ancrum

    This course did an AMAZING job breaking down such a complex process into much smaller digestible pieces! It was very easy to see all the moving parts and pie...

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    This course did an AMAZING job breaking down such a complex process into much smaller digestible pieces! It was very easy to see all the moving parts and pieces of a successful product launch. The roles of the necessary players were well deifned and Craig did a phenomenal job bringign clarity to any confusion or questions that came up! Another valuable skill in my toolbelt!

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  • Amazing and Informative

    Latraila Tolbert

    This class was packed with so much good stuff. Every question I was thinking Craig went over it. I loved the all of the visuals. I can't wait to implement th...

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    This class was packed with so much good stuff. Every question I was thinking Craig went over it. I loved the all of the visuals. I can't wait to implement this into my business.

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  • Thorough Coverage of Material

    Pam Atkins

    Although I attended the Live presentation of this course, I hadn't gotten the opportunity to go back through it afterwards. Since we now have the VA Universi...

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    Although I attended the Live presentation of this course, I hadn't gotten the opportunity to go back through it afterwards. Since we now have the VA University, I was able to review all of the material several times and absorb it (at my own pace). Amazingly, I realized how much I'd missed when I attended the live session! I appreciate how thoroughly Craig covered the material - even adding more resources as questions were raised during the live session. Not only have I completed the course, I also have the certificate, which I can display on my site and share via social media. Pam Atkins

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  • A very comprehensive course!

    LOVELY ABBOTT

    If you are looking to specialize in Product launches this is a great course to start with. It gives you everything and every little detail about what needs t...

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    If you are looking to specialize in Product launches this is a great course to start with. It gives you everything and every little detail about what needs to be done to execute a strategic product launch.

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  • Product Launch Specialist

    Claudia White

    Wow! Let me take a breath! Fantastic! I will have to go over my notes and replay portions of the course to get everything to sink in fully. I love the fa...

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    Wow! Let me take a breath! Fantastic! I will have to go over my notes and replay portions of the course to get everything to sink in fully. I love the fact that there were case studies presented for the different types of launches to give you a clearer picture of the steps needed in a product launch. I love the fact that I could have done this course at my pace and not as live online sessions. This allowed me to do some of the other courses at the university to better understand what was being taught.

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