• Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
One of the hottest online advertising channels and Freelance Services today is in Social Media! With the changes to the Facebook News Feeds, businesses are looking for better opportunities to reach their target audience. Therefore, the FB Ads platform has become an ideal opportunity to build your business through Facebook. In this Social Media Advertising program, we will unpack a user-friendly system for setting up and managing your clients’ Social Media ads in Facebook, Twitter, LinkedIn, and Pinterest! The program will include practical tutorials, step-by-step checklists and excellent resource guides that you can utilize in the work you do with clients. Social Media Advertising is a hugely in-demand service right now, so be sure to take advantage of this program.

Course curriculum

  • 1
    Intro to the Social Media Advertising VA Program
    • Welcome to the Social Media Advertising VA Program
  • 2
    Module One: Social Media Ads Foundations
    • Download Module One Handout
    • Lesson 1: Digital Advertising 101
    • Lesson 2: Three Paid Advertising Models
    • Lesson 3: Intro to Social Media Advertising
    • Lesson 4: Five Social Media Ad Platforms
    • Lesson 5: Social Media Advertising Best Practices
    • Digital Advertising Terminology Guide
    • Social Media Ads Directory
  • 3
    Module Two: Introduction to Facebook Ads
    • Download Module Two Handout
    • Lesson 1: Intro to FB Advertising
    • Lesson 2: Facebook Ad Platform Overview
    • Lesson 3: Set up a Facebook Ad Account
  • 4
    Module Three: Facebook Ads Part 1: Strategy
    • Download Module Three Here
    • Lesson 1: Types of FB Audiences
    • Lesson 2: Facebook Ad Assessment
    • Lesson 3: Determine your Facebook Business Objectives
    • [Tutorial] Audience Insights
    • [Tutorial] Creative Hub
    • [Tutorial] Custom Audiences
    • Facebook Client Assessment Guide
  • 5
    Module Four: Facebook Ads Part 2: Creation
    • 7 Steps to Creating Effective Facebook Ads
    • Step 1: Create Offer and Landing Page
    • Step 2: Set Up and Place FB Pixel
    • Step 3: Create Campaign and Determine Objective
    • Step 4: Set Up Ad Sets
    • Step 5: Create FB Ad
    • Step 6/7: Set Up Test Ad and Place Order
    • Download Facebook Ad Summary Handout
    • Facebook Ad Creation Summary
  • 6
    Module Five: Facebook Ads Part 3: Management & Optimization
    • Download Module Five Handout
    • Part 1: Monitor Facebook Metrics
    • Part 2: Analyze Facebook Results
    • Part 3: Optimize Facebook Campaign
  • 7
    Module Six: Twitter Ads
    • Download Module Six Handout
    • Lesson 1: Twitter Ads Foundations
    • Lesson 2: Twitter Ads Tour
    • Lesson 3: Create Twitter Ads
    • Lesson 4: Manage and Track Twitter Ads
  • 8
    Module Seven: Linkedin Ads
    • Download Module Seven Handout Here.
    • Lesson 1: Linkedin Ads Foundations
    • Lesson 2: Linkedin Ads Tour
    • Lesson 3: Create and Manage Linkedin Ads
  • 9
    Module Eight: Pinterest Ads
    • Download Module Eight Handout Here
    • Lesson 1: Pinterest Ads Foundations
    • Lesson 2: Pinterest Ads Tour
    • Lesson 3: Create and Manage Pinterest Ads
  • 10
    Module Nine: Building a Profitable Social Media Ads Service
    • Download Module 9 Handout
    • Building Your Social Media Ads Service
    • Sample Facebook Ads Service Proposal
  • 11
    Final Survey
    • Complete Final Course Survey