Social Media Management

taught by Craig Cannings

Interested in this course? Get more details at our University: www.freelanceu.com/university

Social Media Management continues to be one of the most in-demand niches in the Freelance Space. Many businesses are in desperate need of a point person to manage their ongoing Social Media activities. In this course, you will learn the strategies, skills and tools to become an in-demand Social Media Manager for your clients. You will discover key strategies for providing an effective Social Media Strategy and Action Plan for your clients. You will also walk through the activities and tasks that successful Social Media Managers do every day, complete with useful checklists and templates!

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1

Course Introduction
- Course Introduction
2

MODULE ONE: Introduction to Social Media Management
- Download Module One Handout
- LESSON 1: Why Become a Social Media Manager
- LESSON 2: Assessing Your Fit for Social Media Management
- LESSON 3: Key Benefits of Social Media Marketing
- LESSON 4: Six Stages of Social Media Management Success
- LESSON 5: The Future of Social Media
3

MODULE TWO: The Roles and Responsibilities of a Social Media Manager
- Download Module Two Handout
- LESSON 1: Social Media Skills Part 1
- LESSON 2: Social Media Skills Part 2
- LESSON 3: Social Media Roles Part 1
- LESSON 4: Social Media Roles Part 2
- LESSON 5: Social Media Responsibilities Part 1
- LESSON 6: Social Media Responsibilities Part 2
- Social Media Management Checklist
- LinkedIn Task Checklist
- Twitter Task Checklist
- Pinterest Task Checklist
- Facebook Monthly Tasks
4

MODULE THREE: Social Media Strategy & Planning
- Download Module Three Handout
- LESSON 1: Intro to Social Media Strategy
- LESSON 2: Social Media Audit
- LESSON 3: Social Media Assessment
- LESSON 4: Social Media Action Plan
- Social Media Audit Template
- Social Media Assessment (PDF Version)
- Social Media Assessment (Word Version)
- Social Media Action Plan (PDF Version)
5

MODULE FOUR: Social Media Services, Packages and Pricing
- Download Module Four Handout
- LESSON 1: Build Social Media IQ
- LESSON 2: Build Social Media Skills & Presence
- LESSON 3: Build Social Media Services, Packages & Rates
- LESSON 4: Develop Social Media Expertise
- Recommended Social Media Blogs
6

MODULE FIVE: Social Media Toolbox
- Download Module Five Handout
- LESSON 1: Social Media Calendar
- LESSON 2: Content Research & Curation
- LESSON 3: Social Media Scheduler
- LESSON 4: Creative Design
- NOTE: Canva Pro Account
- LESSON 5: Social Media Monitoring
- LESSON 6: Social Media Analytics
- Social Media Calendar Version 1
- Social Media Calendar Version 2
- Social Media Tool Kit
7

MODULE SIX: Marketing Your Social Media Management Service
- Download Module Six Handout
- LESSON 1: Referrals
- LESSON 2: Content Marketing
- LESSON 3: Networking
- LESSON 4: Prospecting
- LESSON 5: Marketplaces

Craig Cannings

Chief Learning Officer, Freelance University

In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

Social Media Management

Michelle Rogers

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Great content

Diana Donkor

This awesome. A full digest of that a newbie must know. It has added value to my knowledge

This awesome. A full digest of that a newbie must know. It has added value to my knowledge
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Social Media

Afia Nyame

Awesome! Can't wait to digest and implement whatever i'll learn

Awesome! Can't wait to digest and implement whatever i'll learn
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Excellent information!

Ellen Levinas

I love the attention to detail in the entire course. Well rounded information!

I love the attention to detail in the entire course. Well rounded information!
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Excellent!

Aleksandra Cisic

Excellent

Excellent
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Social Media Management Program Review

Esther White

I don't want to make this review too long, but all I can say is Wow! This course was such an eye-opener about social media. All of the great things about thi...
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I don't want to make this review too long, but all I can say is Wow! This course was such an eye-opener about social media. All of the great things about this type of service and how it can be used as a new service just made it that much interesting to me. The course was long but necessary. Thank you for all of the resources and thoroughness provided. I plan to start and use this medium for my business.
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Great Course for beginners

Courtney Kynaston

It is clear and crisp and really outlines the essentials and the beginning steps for being a good social media manager. great place to start before moving in...
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It is clear and crisp and really outlines the essentials and the beginning steps for being a good social media manager. great place to start before moving into more complex courses here.
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Very Helpful

Ruth odunewu

I have a better idea of the role of SM management, this will help to understand what to offer and what I need to work on. I found the checklists extremely he...
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I have a better idea of the role of SM management, this will help to understand what to offer and what I need to work on. I found the checklists extremely helpful and will be using this in my work
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Social Media Management Success

ISO OMENOGOR

This was the most interesting course so far! Craig's explanations were simple and easy to follow.

This was the most interesting course so far! Craig's explanations were simple and easy to follow.
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Very relevant!

Jennifer Hall

The course gave me direction and the tools I will need to become a social media manager. (At least, I think that's how I'm leaning at this point. Lol!)

The course gave me direction and the tools I will need to become a social media manager. (At least, I think that's how I'm leaning at this point. Lol!)
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SOCIAL MEDIA MANAGEMENT

Bibiana Owusu Gyasi Prempeh

The curse was very insightful. As someone who is already into social media it as a reminder of the many roles I have to play . I especially learned a lot abo...
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The curse was very insightful. As someone who is already into social media it as a reminder of the many roles I have to play . I especially learned a lot about the tools I can use and the skills I need . And I’m definitely going towards the ones I lack in .
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So Great

Nile Sinclair

Loved all the valuable information shared.. super helpful and encouraging!!!

Loved all the valuable information shared.. super helpful and encouraging!!!
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Excellent Social Media Management Course

Success Awuku-Amador

The course is informative and educative. I have learnt a lot of tools and social media management techniques and practices. Thanks to FreeU.

The course is informative and educative. I have learnt a lot of tools and social media management techniques and practices. Thanks to FreeU.
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Social Media Management Success Review

Ursula Hasenkopf

My knowledge of how to go about doing this was very limited. Craig went into detail, showing different strategies and started at basic level and each chapter...
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My knowledge of how to go about doing this was very limited. Craig went into detail, showing different strategies and started at basic level and each chapter of this module was built on the previous one making it logical, easy to understand and resources provided for each part are invaluable. I really found it so interesting with lots of "Wow, I didn't know that. I am going to use THAT tool" and "a-ha" moments. Thank you for this guidance.
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In-depth social media management training

George Osei Agyei

I have had to learn a lot more pragmatic way of conducting a social media management service. I was really worth my time.

I have had to learn a lot more pragmatic way of conducting a social media management service. I was really worth my time.
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