Build a Thriving, Freelancing Niche as a Social Media Manager

Social Media Management continues to be one of the most in-demand niches in the Freelance Space. Many businesses are in desperate need of a point person to manage their ongoing Social Media activities. In this course, you will learn the strategies, skills and tools to become an in-demand Social Media Manager for your clients. You will discover key strategies for providing an effective Social Media Strategy and Action Plan for your clients. You will also walk through the activities and tasks that successful Social Media Managers do every day, complete with useful checklists and templates!
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Course curriculum

  • 1
    Course Introduction
    • Course Introduction
  • 2
    MODULE ONE: Introduction to Social Media Management
    • Download Module One Handout
    • LESSON 1: Why Become a Social Media Manager
    • LESSON 2: Assessing Your Fit for Social Media Management
    • LESSON 3: Key Benefits of Social Media Marketing
    • LESSON 4: Six Stages of Social Media Management Success
    • LESSON 5: The Future of Social Media
  • 3
    MODULE TWO: The Roles and Responsibilities of a Social Media Manager
    • Download Module Two Handout
    • LESSON 1: Social Media Skills Part 1
    • LESSON 2: Social Media Skills Part 2
    • LESSON 3: Social Media Roles Part 1
    • LESSON 4: Social Media Roles Part 2
    • LESSON 5: Social Media Responsibilities Part 1
    • LESSON 6: Social Media Responsibilities Part 2
    • Social Media Management Checklist
    • LinkedIn Task Checklist
    • Twitter Task Checklist
    • Pinterest Task Checklist
    • Facebook Monthly Tasks
  • 4
    MODULE THREE: Social Media Strategy & Planning
    • Download Module Three Handout
    • LESSON 1: Intro to Social Media Strategy
    • LESSON 2: Social Media Audit
    • LESSON 3: Social Media Assessment
    • LESSON 4: Social Media Action Plan
    • Social Media Audit Template
    • Social Media Assessment (PDF Version)
    • Social Media Assessment (Word Version)
    • Social Media Action Plan (PDF Version)
  • 5
    MODULE FOUR: Social Media Services, Packages and Pricing
    • Download Module Four Handout
    • LESSON 1: Build Social Media IQ
    • LESSON 2: Build Social Media Skills & Presence
    • LESSON 3: Build Social Media Services, Packages & Rates
    • LESSON 4: Develop Social Media Expertise
    • Recommended Social Media Blogs
  • 6
    MODULE FIVE: Social Media Toolbox
    • Download Module Five Handout
    • LESSON 1: Social Media Calendar
    • LESSON 2: Content Research & Curation
    • LESSON 3: Social Media Scheduler
    • LESSON 4: Creative Design
    • LESSON 5: Social Media Monitoring
    • LESSON 6: Social Media Analytics
    • Social Media Calendar Version 1
    • Social Media Calendar Version 2
    • Social Media Tool Kit
  • 7
    MODULE SIX: Marketing Your Social Media Management Service
    • Download Module Six Handout
    • LESSON 1: Referrals
    • LESSON 2: Content Marketing
    • LESSON 3: Networking
    • LESSON 4: Prospecting
    • LESSON 5: Marketplaces


  • Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."

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