Build a Thriving, Freelancing Niche as a Social Media Manager
Social Media Management continues to be one of the most in-demand niches in the Freelance Space. Many businesses are in desperate need of a point person to manage their ongoing Social Media activities. In this course, you will learn the strategies, skills and tools to become an in-demand Social Media Manager for your clients. You will discover key strategies for providing an effective Social Media Strategy and Action Plan for your clients. You will also walk through the activities and tasks that successful Social Media Managers do every day, complete with useful checklists and templates!
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MODULE ONE: Introduction to Social Media Management
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LESSON 1: Why Become a Social Media Manager
LESSON 2: Assessing Your Fit for Social Media Management
LESSON 3: Key Benefits of Social Media Marketing
LESSON 4: Six Stages of Social Media Management Success
LESSON 5: The Future of Social Media
MODULE TWO: The Roles and Responsibilities of a Social Media Manager
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LESSON 1: Social Media Skills Part 1
LESSON 2: Social Media Skills Part 2
LESSON 3: Social Media Roles Part 1
LESSON 4: Social Media Roles Part 2
LESSON 5: Social Media Responsibilities Part 1
LESSON 6: Social Media Responsibilities Part 2
Social Media Management Checklist
LinkedIn Task Checklist
Twitter Task Checklist
Pinterest Task Checklist
Facebook Monthly Tasks
MODULE THREE: Social Media Strategy & Planning
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LESSON 1: Intro to Social Media Strategy
LESSON 2: Social Media Audit
LESSON 3: Social Media Assessment
LESSON 4: Social Media Action Plan
Social Media Audit Template
Social Media Assessment (PDF Version)
Social Media Assessment (Word Version)
Social Media Action Plan (PDF Version)
MODULE FOUR: Social Media Services, Packages and Pricing
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LESSON 1: Build Social Media IQ
LESSON 2: Build Social Media Skills & Presence
LESSON 3: Build Social Media Services, Packages & Rates
LESSON 4: Develop Social Media Expertise
Recommended Social Media Blogs
MODULE FIVE: Social Media Toolbox
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LESSON 1: Social Media Calendar
LESSON 2: Content Research & Curation
LESSON 3: Social Media Scheduler
LESSON 4: Creative Design
LESSON 5: Social Media Monitoring
LESSON 6: Social Media Analytics
Social Media Calendar Version 1
Social Media Calendar Version 2
Social Media Tool Kit
MODULE SIX: Marketing Your Social Media Management Service
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LESSON 1: Referrals
LESSON 2: Content Marketing
LESSON 3: Networking
LESSON 4: Prospecting
LESSON 5: Marketplaces
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe!
As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries.
Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives.
I look forward to meeting you and seeing you either in this program or at our University very soon.
I leave you with my favorite quote from marketing guru, Seth Godin:
"The only worse thing than starting something and failing... is not starting something."
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