Discover How to Build a Thriving Social Media Service Business for Clients
Duration: 15.2 hours
Course curriculum
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1
Introduction
- Welcome to the Social Media Manager Program
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2
Module One: Social Media Foundations
- Download Module One Handout
- Lesson 1: 15 Timeless Social Media Principles
- Lesson 2: The Future of Social Media Marketing
- Lesson 3: The Top 10 Skills of a Social Media Manager
- Interview with a Social Media Manager Rockstar
- Social Media Course Overview
- 15 Social Media Principles
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3
Module Two: Build a Winning Social Media Strategy
- Download Module Two Handout
- Introduction to Building a Winning Social Media Strategy
- Lesson 1: Conduct a Social Media Audit
- Lesson 2: Assess Your Client's Social Media Plan
- Lesson 3: Build Your Social Media Action Plan
- Lesson 4: Social Media Manager Tool Box
- Social Media Audit Template
- Social Media Assessment Template
- [PDF Version] Social Media Action Plan Template
- [Word Version] Social Media Action Plan Template
- Social Media Manager Toolkit
- Sample Content Publishing Calendar
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4
Module Three: LinkedIn Success
- Download Module Three Handout Here
- Introduction to LinkedIn
- Lesson 1: Discover Your LinkedIn Purpose
- Lesson 2A: Build Your LinkedIn Presence - Part 1
- Lesson 2B: Build Your LinkedIn Presence - Part 2
- Lesson 3: Post Relevant Content in LinkedIn
- Lesson 4: Participate and Engage in LinkedIn
- Lesson 5: Promote Your Business in LinkedIn
- Interview with LinkedIn Pro, Sarah Santacroce
- LinkedIn Audit Template
- LinkedIn Profile Checklist
- LInkedIn_Task_Checklist
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5
Module Four: Twitter Success
- Download Module Four Handout
- Introduction to Twitter
- Lesson 1: Discover Your Twitter Purpose
- Lesson 2A: Build Your Twitter Presence Part 1
- Lesson 2B: Build Your Twitter Presence Part 2
- Lesson 3: Post Relevant Content in Twitter
- Lesson 4: Participate and Engage in Twitter
- Lesson 5: Promote Your Business in Twitter
- Interview with Social Media Pro, Kathy Colaiacovo
- Twitter Audit Template
- Twitter Task Checklist
- Twitter Tool Guide
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6
Module Five: Pinterest Success
- Download Module Five Handout
- Pinterest Foundations
- Lesson 1: Discover Your Pinterest Purpose
- Lesson 2A: Build Your Pinterest Presence
- Lesson 2B: Pinterest Tour
- Lesson 3: Pinning in Pinterest
- Article Rich Pin Tutorial
- Lesson 4: Participating in Pinterest
- Lesson 5: Promoting in Pinterest
- Pinterest Audit Template
- Pinterest Tool Guide
- Pinterest Task Checklist
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7
Module Six: Facebook Success
- Download Module Six Handout
- Introduction to Facebook
- What's New with Facebook
- Lesson 1: Define Your Facebook Purpose
- Lesson 2A: Optimizing Your Facebook Profile
- Lesson 2B: Facebook Profile Tour
- Lesson 2C: Building your Facebook Page
- Lesson2D: Facebook Page Tour
- Lesson 2E: Facebook Groups
- Lesson 3: Posting in Facebook
- Lesson 4: Participating in Facebook
- Lesson 5: Promoting in Facebook
- Facebook Audit
- Facebook Monthly Tasks
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8
Module Seven: Instagram Success
- Download Module Seven Handout
- Instagram Foundations
- Lesson 1: Discover Your Instagram Purpose
- Lesson 2: Build Your Instagram Presence
- Lesson 3: Posting in Instagram
- Lesson 4: Participate in Instagram
- Lesson 5: Promote in Instagram
- Instagram Tool Guide
- [NEW] Optimizing Your Profile Tutorial
- [NEW] Posting 101 Tutorial
- [NEW] Stories Tutorial
- [NEW] Insights Tutorial
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9
Module Eight: Build a Profitable Social Media Manager Service
- Download Module Eight Handout
- Building a Profitable SM Manager Service: Part 1
- Building a Profitable SM Manager Service: Part 2
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10
Final Course Survey
- Complete Final Survey
Instructor
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Craig Cannings
Chief Learning Officer, Freelance University
In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
The Social Media Manager Program is designed to give you the key skills and a step-by-step system and plan for effectively managing your client's Social Media Platforms.This program will enable you to:- Design a Winning Strategy for your Clients- ...
Course Reviews
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Social Media Manager
Susan Goodreau
I enjoyed the course very much. I felt that I learned a lot about social media and the role of a Social Media Manager.
I enjoyed the course very much. I felt that I learned a lot about social media and the role of a Social Media Manager.
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Social Media Management
Debberra Ramsey
This is a great course if you are thinking of offering social media management as a service. It breaks down the individual platforms and gives you a step by...
Read MoreThis is a great course if you are thinking of offering social media management as a service. It breaks down the individual platforms and gives you a step by step formula. I learned a lot and there are a ton of recommended tools, checklist and audits that are really useful. Great job Craig
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Great Insights
Shana Kennedy
Learned a lot and especially like the 5 p's and the processes in how to achieve them for each SM platform.
Learned a lot and especially like the 5 p's and the processes in how to achieve them for each SM platform.
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Uma Kulkarni
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ANOTHER AWESOME FREE U Training Course
Karen Kannegiesser
Thanks so much for always updating and keeping the FreeU courses fresh and up-to-date. :)
Thanks so much for always updating and keeping the FreeU courses fresh and up-to-date. :)
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love tutorials
Martina Samardzic
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SOLID START
Kimberly Streich
Great base to build from
Great base to build from
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Good basic introduction, encouraging in that it points to...
Diana Maxwell
Text is clear and handouts helpful. (I switch between Chromebook for easy listening of online videos and my laptop for downloading word documents for referen...
Read MoreText is clear and handouts helpful. (I switch between Chromebook for easy listening of online videos and my laptop for downloading word documents for reference, so clear delineation of course order is helpful!)
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Fast Training
Janet Mills
Lots of good information. My only suggestion is to slow down and describe what you are clicking on; step by step. Don't leave any steps out. I understand ...
Read MoreLots of good information. My only suggestion is to slow down and describe what you are clicking on; step by step. Don't leave any steps out. I understand that it is difficult to remember to break it down step by step because posting on Instagram is second nature to you, but not everyone is as familiar with Instagram as the younger generation.
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Module 1
Loria Atwater
Great information, however I believe some information should be updated as it was referencing information for 2018 and we are not in mid 2020.
Great information, however I believe some information should be updated as it was referencing information for 2018 and we are not in mid 2020.
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