• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded VAClassroom (and now Freelance University) with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 10,000 Virtual Assistants and Freelancers in more than 60 countries over the past eleven years. We recently went through an exciting re-brand and released Freelance University or as we like to call it, FreeU! Kelly and I have had the great privilege of building our Online University while raising and homeschooling our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
The Social Media Manager Program is designed to give you the key skills and a step-by-step system and plan for effectively managing your client's Social Media Platforms.This program will enable you to:- Design a Winning Strategy for your Clients- ...

Course Reviews

  • Great Insights

    Shana Kennedy

    Learned a lot and especially like the 5 p's and the processes in how to achieve them for each SM platform.

    Learned a lot and especially like the 5 p's and the processes in how to achieve them for each SM platform.

    Read Less
  • Social Media Manager

    Susan Goodreau

    I enjoyed the course very much. I felt that I learned a lot about social media and the role of a Social Media Manager.

    I enjoyed the course very much. I felt that I learned a lot about social media and the role of a Social Media Manager.

    Read Less

Course curriculum

  • 1
    Introduction
    • Welcome to the Social Media Manager Program
  • 2
    Module One: Social Media Foundations
    • Download Module One Handout
    • Lesson 1: 15 Timeless Social Media Principles
    • Lesson 2: The Future of Social Media Marketing
    • Lesson 3: The Top 10 Skills of a Social Media Manager
    • Interview with a Social Media Manager Rockstar
    • Social Media Course Overview
    • 15 Social Media Principles
  • 3
    Module Two: Build a Winning Social Media Strategy
    • Download Module Two Handout
    • Introduction to Building a Winning Social Media Strategy
    • Lesson 1: Conduct a Social Media Audit
    • Lesson 2: Assess Your Client's Social Media Plan
    • Lesson 3: Build Your Social Media Action Plan
    • Lesson 4: Social Media Manager Tool Box
    • Social Media Audit Template
    • Social Media Assessment Template
    • [PDF Version] Social Media Action Plan Template
    • [Word Version] Social Media Action Plan Template
    • Social Media Manager Toolkit
    • Sample Content Publishing Calendar
  • 4
    Module Three: LinkedIn Success
    • Download Module Three Handout Here
    • Introduction to LinkedIn
    • Lesson 1: Discover Your LinkedIn Purpose
    • Lesson 2A: Build Your LinkedIn Presence - Part 1
    • Lesson 2B: Build Your LinkedIn Presence - Part 2
    • Lesson 3: Post Relevant Content in LinkedIn
    • Lesson 4: Participate and Engage in LinkedIn
    • Lesson 5: Promote Your Business in LinkedIn
    • Interview with LinkedIn Pro, Sarah Santacroce
    • LinkedIn Audit Template
    • LinkedIn Profile Checklist
    • LInkedIn_Task_Checklist
  • 5
    Module Four: Twitter Success
    • Download Module Four Handout
    • Introduction to Twitter
    • Lesson 1: Discover Your Twitter Purpose
    • Lesson 2A: Build Your Twitter Presence Part 1
    • Lesson 2B: Build Your Twitter Presence Part 2
    • Lesson 3: Post Relevant Content in Twitter
    • Lesson 4: Participate and Engage in Twitter
    • Lesson 5: Promote Your Business in Twitter
    • Interview with Social Media Pro, Kathy Colaiacovo
    • Twitter Audit Template
    • Twitter Task Checklist
    • Twitter Tool Guide
  • 6
    Module Five: Pinterest Success
    • Download Module Five Handout
    • Pinterest Foundations
    • Lesson 1: Discover Your Pinterest Purpose
    • Lesson 2A: Build Your Pinterest Presence