• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
The Social Media Measurement Success Course will help you discover a simple system for effectively managing your clients’ Social Media ROI. In this course, you will learn 7 steps to building an effective and measurable Social Media Plan and how to help your clients set clear and compelling Social Media goals for the next 12 months. You will also learn how to use 6 awesome tools for tracking and measuring your clients’ Social Media campaigns, how to leverage Google Analytics to build a simple Social Media reporting system, how to create and deliver effective monthly Social Media reports to your clients, and 10 keys to ensure you are properly and accurately measuring your Social Media campaigns.

Course curriculum

  • 1
    Introduction to Social Media Analytics
    • Download Course Handout Here.
    • Getting Started with Social Media Analytics
  • 2
    Social Media ROI 101
    • How to Track Social Media ROI
  • 3
    Five Steps to Track Social Media ROI
    • Five Step System: Part 1
    • Five Step System: Part 2
    • Five Step System: Part 3
    • SM Measurement Reporting Spreadsheet