• Craig  Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 14,000 Virtual Assistants and Freelancers in more than 70 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
Most copywriters would agree that the Headline is the most important element to any sales or web page! A headline often could be the difference between a user staying on your website or immediately leaving and never coming back! In this workshop, you will discover a simple process for writing engaging headlines and email subject lines that convert. You will walk away with a library of winning subject lines and headlines that you can repurpose for your own projects.

Course curriculum

  • 1
    The Fine Art of Creating Great Headlines
    • Download Workshop Handout Here
    • Introduction to Headlines
    • The Viral Power of Headlines
    • Ten Types of Headlines
    • How to Structure Winning Headlines
    • Headline Tools and Apps
    • Best Practices for Writing Great Headlines
    • Headline Tools Guide
    • List of Popular Headlines
    • Headline Formulas Guide