The Fine Art of Creating Great Headlines

The Fine Art of Creating Great Headlines

taught by Craig Cannings

Interested in this course? Get more details at our University: https://www.vaclassroom.com/university.

Craig  Cannings
Craig Cannings
Chief Learning Officer, Freelance University

About the instructor


In 2008, my wife Kelly and I co-founded VAClassroom.com with the purpose of becoming the #1 go-to training center for Virtual Assistants and Freelancers from around the globe! 

As of this year, we have successfully trained over 10,000 Virtual Assistants and Freelancers in more than 50 countries over the past ten years. We recently went through an exciting re-brand and released Freelance University or as we like to call it, FreeU!

Kelly and I have had the great privilege of building our Online University while raising and homeschooling our 5 daughters who are the greatest blessings of our lives.

I look forward to meeting you and seeing you either in this program or at our University very soon.

I leave you with my favorite quote from marketing guru, Seth Godin:

"The only worse thing than starting something and failing... is not starting something."


Most copywriters would agree that the Headline is the most important element to any sales or web page! A headline often could be the difference between a user staying on your website or immediately leaving and never coming back! In this workshop, you will discover a simple process for writing engaging headlines and email subject lines that convert. You will walk away with a library of winning subject lines and headlines that you can repurpose for your own projects.

Course Contents

6 Videos
4 PDFs